Vice President, Marketing Analytics
Baylen Springer is an industry leader in analyzing and optimizing client marketing efforts and providing insights to drive campaign strategy. A software engineer and a data scientist, Baylen focuses on providing innovative solutions to clients’ measurement needs with his team of analysts, developers, and data experts. His team is constantly mining insights from R2C Group’s proprietary analytics tools—such as R2C Tracker™—as well as looking toward how to shape these tools for the future. Baylen pushes the boundaries of what advanced statistical analysis can accomplish. By analyzing real-time behavioral signals, quantifying cross-channel marketing synergy, and measuring the longitudinal impact on business objectives Baylen and his team are breaking new ground in terms of measurable direct marketing results.
Baylen began his career in marketing analytics at Beyond Interactive, where he built a proprietary reporting and analytics tool for the agency. And, prior to joining R2C Group, Baylen was the Senior Vice President, Digital Media Analytics at Team Detroit Inc., working with such clients as Ford Motor Company, Lincoln Motor Company, Scotts, Bosch, and Compuware. While there, he provided insight, analysis and measurement solutions for all digital media initiatives and integrated these initiatives with holistic, cross-channel analysis.
Baylen received his B.S. in computer science from the University of Michigan and an MBA from the University of Michigan Ross School of Business.