TaxACT.com launched its "DIY America" campaign, promoting the company’s tax return software. The creative and media were both handled by R2C Group, TaxACT’s agency of record.
Mark Yesayian, Managing Director - Oakland - Digital & CRM
When it comes to media interaction, consumer behavior and expectations have changed.
Kyle Eckhart, Senior Vice President, Client Strategy
More and more, I’m seeing web brand innovators who are making it because of their sharp approach to the market.
Sally Dickson, Managing Partner, R2C Group and President, MMSI
How are DRTV marketers using pay for performance effectively? By knowing what to watch out for. And working with the right people.