R2C Group, the performance-minded advertising agency, is elated to announce that CEO and Co-Founder Michelle Cardinal is a Cynopsis Top Women in Media Honoree. Michelle is recognized in the awards as an Industry Leader with a career that spans more than 20 years in advertising and media.
Michelle has relentlessly bucked conventional wisdom by finding smarter ways to look at the math that fuels the ad industry and continues to grow R2C, including in 2017 adding Leavened, a TV measurement and optimization company, to the company portfolio in a move that led the onboarding of 19 new clients and counting. She most recently established women’s marketing incubator SheScales to assist early-stage female founders in their marketing efforts.
The Cynopsis Top Women in Media Awards honor outstanding contributions by women in every facet of the media industry. The roster of 2019 honorees is an impressive list of industry leaders, showcasing the best in TV, digital/tech, esports, sports and advertising. These are the women making bold decisions at every level, agents of change and champions of excellence who are instrumental in driving their businesses forward.
This recognition for Michelle and other women across multiple types of media industries is long overdue. Our sincerest congratulations to all the women who have stood their ground and paved their own path to happiness and success!