Insights & Updates

Here’s what’s on our minds right now.

AI Will Disrupt Advertising Media, But Not the Way You Think

AI will certainly disrupt advertising, but it has almost nothing to do with chatbots. Where Siri or Alexa’s natural language processing enables human-machine interactions, AI in advertising media management will enable interactions between a machine and a marketplace.

Insight

Swimming Against a Slow Tide: Perspectives on the Future of Television

When will programmatic TV truly take off? Is more data a good thing for advertisers? A recent survey of media sales executives gauged how the industry views the evolution of TV and the transformative trends and technologies that are in play today.

Insight

What’s the value of TV ads in a digital age?

Good news folks. People are still watching TV. While the content may be spread out a little thinner than four major broadcast networks, as a TV ad guy, it feels great.

Insight

A Cord-Cutting Wish List

As a TV media professional, cord-cutting fills me with an angst that, at the end of the day, I think is probably unjustified.

Insight