Insights & Updates

Here’s what’s on our minds right now.

In Today’s Media Marketplace, Clout Is Overstated

The advantage of bulk-buying media has shrunk in a world where performance measurement and near-term accountability have become more important requirements to clients. It’s up to the modern media buyer to find the best ways to advantage a client on inventory commitments.

Insight

Now Hear This: Podcasts are Here to Stay

2017 has been a year of widespread change, but if there’s one certainty in the world of media, it’s that podcasts are here to stay.

Insight