Michelle Cardinal and Tim O’Leary have always challenged conventional wisdom. When they founded the agency in 1998, no one believed direct response and brand advertising should be in the same room—let alone the same agency. Now our clients wouldn’t have it any other way. Achieving both goals is now an imperative, not an option.
What makes us unique is that we can achieve both goals simultaneously. We deliver on brand and sales objectives at the same time with the same work. That need requires continuous innovation and total commitment.
We believe that all brand behaviors are important and the way a brand sells is key to how it is perceived. That’s why we created Transactional Brand Building.
CEO + Co-Founder
President + COO
Chief Client Officer
SVP, Client Strategy
EVP + Managing Partner
Chief Creative Officer
Managing Partner, R2C Group + President, MMSI
Managing Director, Digital + CRM
VP, Media Director
Director, Marketing Analytics
VP, New Business Development
SVP, Brand Strategy + Research
207 NW Park Avenue
Portland, OR 97209
2201 Broadway, 4th Floor
Oakland, CA 94612
121 North Walnut Street, Suite 100
West Chester, PA 19380
931 Jefferson Blvd., Suite 1001
Warwick, RI 02886
Our entire agency is fully committed to these core values.
We innovate. Participate. We’re not afraid to deviate and we empower others to do the same. They zig? We zag. We have courage. To speak. To act. To try. To be. We’re brave. Because being brave is easy when everyone has your back.
We care about the people we work with and the relationships we build. We’re honest, open and receptive to one another. We have mutual respect, from clients to colleagues to vendors. Then we play hard together. ‘Cause having fun at work isn’t a nice-to-have, it’s a must have. And yes, participation counts.
Commit to Excellence
We do whatever it takes, for however long it takes (even when it’s hard). We deliver above and beyond for clients, for investors and, most importantly, for ourselves. And we deliver when others say it can’t be done. We keep learning. Keep teaching. Keep improving. And we raise the bar higher than the moon.
Have A Winning Spirit
We beat the control. Beat the competition. We push ourselves to be the best. We motivate our troops and move in for the win. Because we know that with great competition comes outstanding performance.
Our team is dedicated to caring for each other and for the community. We give our employees the opportunity to complete individual and team-centric fitness goals and wellness programs, in addition to our complete menu of health insurance benefits. We also care for our community by volunteering together to various organizations each year. Recent volunteer and fundraiser events have included:
Central City Concern's Family Housing Program
West Chester Food Bank
Gaits of Harmony
Oregon Food Bank
St. Anthony Foundation
Employees enjoy a full suite of health insurance benefits (medical, dental, and vision), employer matched 401K, life insurance, subsidized parking, four weeks of paid time off (to start) plus national holidays off, and competitive market-based compensation.
Vice President of Business Development
This is a senior-level business development role leading and managing the full-cycle sales efforts for Leavened, an advertising analytics and marketing measurement company located in Portland, Oregon.
Full Stack Developer – Leavened
This is a mid-level, hands-on technical role developing sophisticated enterprise data products to manage multi-million dollar advertising portfolios. Leavened is an advertising analytics and marketing measurement company located in Portland, Oregon.
This is a mid-level advertising agency position for an experienced producer managing a wide range of digital deliverables, including websites, landing pages, digital banners and email. This position reports to the Director of Digital Project Management and will work with teams in both Oakland and Portland and could work out of either one of those offices.
This is a mid-level media agency position that will work with several different media outlets developing relationships and strategically placing our clients’ commercials. Your efforts will play a key part in our overall success, and you’ll get to join a close-knit team. This person could work remotely or out of our Warwick, Rhode Island office.
This is an entry level advertising position in our West Chester office, with our Media Buying team supporting the Media Buyers in the day to day management and execution of our Clients campaigns.
Paid Search Specialist
This is a mid-level advertising agency position providing day-to-day paid search media execution for performance and branding campaigns for our clients. This position works closely with our internal team members and clients in our Portland, Oregon office.
This is a mid-level advertising agency position providing day-to-day programmatic media execution for performance and branding campaigns for our clients. This position works closely with our internal team members and clients in our Portland, Oregon or Oakland, California office.
Digital Media Specialist
Digital Account Supervisor
This is a mid-level advertising agency position, managing and beginning to lead digital portion of your clients’ marketing campaigns. Your efforts will play a key part in their overall success, and you’ll get to join a close-knit account management team in Oakland.
You love to lead and inspire people. And you love advertising. As a passionate student of effective creative, you have a keen sense of what is good, what is great and what is ingenious. Besides a mastery of ideas, words and images–of sight, sound and motion–you also know how to harness the power of strategy.
Account Director, Digital
This is a senior-level advertising agency position, leading the digital portion of your clients’ marketing campaigns. Your efforts will play a key part in their overall success, and you’ll get to join a close-knit client services team in Portland, Oregon.
Digital Ad Ops Specialist
This is a mid-level advertising agency position, supporting the agency and our digital team managing, troubleshooting and executing all digital campaigns ensuring optimal return on our clients’ campaign investment.
Digital Media Specialist
Digital Media Supervisor
This is a mid-level level position who will be an integral part of our Digital Media team and help build and transform the way we buy and integrate Digital Media for our clients.
Director, Media Planning
We are looking for a seasoned media expert with a love for all media content, and who is especially fascinated with the intersection of linear and digital media channels.
Digital Media Assistant Specialist
This is a junior-level position who will be an essential part of our Digital Media team, helping to build and execute performance and full-funnel digital campaigns
Director, Digital Marketing Analytics
This is a director-level advertising agency position leading day-to-day digital marketing measurement strategies and execution for performance and branding campaigns for our nationally based clients.