About Us

Michelle Cardinal and Tim O’Leary have always challenged conventional wisdom. When they founded the agency in 1998, no one believed direct response and brand advertising should be in the same room—let alone the same agency. Now our clients wouldn’t have it any other way. Achieving both goals is now an imperative, not an option.

What makes us unique is that we can achieve both goals simultaneously. We deliver on brand and sales objectives at the same time with the same work. That need requires continuous innovation and total commitment.

We believe that all brand behaviors are important and the way a brand sells is key to how it is perceived. That’s why we created Transactional Brand Building.


  • PDX
    Portland Headquarters
    207 NW Park Avenue
    Portland, OR 97209
  • SFO
    San Francisco
    727 Sansome Street, Suite 200
    San Francisco, CA 94111
  • PHL
    121 North Walnut Street, Suite 100
    West Chester, PA 19380
  • PVD
    931 Jefferson Blvd., Suite 1001
    Warwick, RI 02886

Our Culture

Our entire agency is fully committed to these core values.


Be Courageous

We innovate. Participate. We’re not afraid to deviate and we empower others to do the same. They zig? We zag. We have courage. To speak. To act. To try. To be. We’re brave. Because being brave is easy when everyone has your back.


Value Relationships

We care about the people we work with and the relationships we build. We’re honest, open and receptive to one another. We have mutual respect, from clients to colleagues to vendors. Then we play hard together. ‘Cause having fun at work isn’t a nice-to-have, it’s a must have. And yes, participation counts.


Commit to Excellence

We do whatever it takes, for however long it takes (even when it’s hard). We deliver above and beyond for clients, for investors and, most importantly, for ourselves. And we deliver when others say it can’t be done. We keep learning. Keep teaching. Keep improving. And we raise the bar higher than the moon.


Have A Winning Spirit

We beat the control. Beat the competition. We push ourselves to be the best. We motivate our troops and move in for the win. Because we know that with great competition comes outstanding performance.


Our team is dedicated to caring for each other and for the community. We give our employees the opportunity to complete individual and team-centric fitness goals and wellness programs, in addition to our complete menu of health insurance benefits. We also care for our community by volunteering together to various organizations each year. Recent volunteer and fundraiser events have included:

Central City Concern's Family Housing Program

West Chester Food Bank

Gaits of Harmony


Oregon Food Bank

St. Anthony Foundation

See the R2C Group Culture In Action


Employees enjoy a full suite of health insurance benefits (medical, dental, and vision), employer matched 401K, life insurance, subsidized parking, four weeks of paid time off (to start) plus national holidays off, and competitive market-based compensation.

  • Account Director, Client Services
    R2C Group | Portland. OR

    This is a senior level advertising agency position, leading clients through our Transactional Brand Building approach. Collaborating with all internal teams, the Account Director plays an integral role in our client’s success by supporting client objectives, ensuring sound strategic development/execution and driving new opportunities in order to grow and scale our clients’ businesses.


  • Digital Account Supervisor
    R2C Group | San Francisco, California

    This is a mid-level advertising agency position, managing and beginning to lead digital portion of your clients’ marketing campaigns. Your efforts will play a key part in their overall success, and you’ll get to join a close-knit account management team in San Francisco.


  • Media Account Coordinator
    R2C Group | West Chester, PA

    This is an entry level advertising position in our West Chester office, with our Client Services team, supporting the Senior Account Management and Planning teams in the day to day and overall management of our clients’ campaigns. You will be part of a close-knit team that is incredibly focused on the success of our clients.


  • Office Manager/Executive Assistant
    R2C Group | West Chester, PA

    This is a mid-level advertising agency position in West Chester, PA, managing the office operations of a 35 person office and supporting the executive team. Your efforts will play a key role in the success of the day-to-day activities of the office and you will be part of a team that is incredibly focused on the success of our clients.


  • Engineering Lead
    R2C Group | Portland. OR

    his is a mid-level, hands-on technical role with an advertising agency in Portland, Oregon with our software engineering team providing technical and process leadership and helping to build a motivating, productive engineering culture.


  • Director of Video Production
    R2C Group | Portland. OR

    This is a management-level advertising agency position in Portland, Oregon. You’ll lead our in-house team of producers, ensuring the best possible production quality for our client’s TV and web video campaigns!


  • Digital Ad Ops Specialist
    R2C Group | Portland, OR or San Francisco, CA

    This is a mid-level advertising agency position, supporting the agency and our digital team managing, troubleshooting and executing all digital campaigns ensuring optimal return on our clients’ campaign investment. This is an opportunity to apply your experience to a unique advertising agency at the forefront of client campaign optimization and analytics.


Summer Internship Program

R2C Group’s summer internship program provides undergraduate and graduate level students an opportunity to gain hands-on experience in a full-service advertising agency. Each intern is imbedded within one of our core teams to play a key part in the successful execution of client campaigns. In addition, the interns work together as a team to apply their individual learnings to a special “intern project” that is presented to the entire agency at the conclusion of the program. We provide access to all agency experts, tools and capabilities to ensure an exceptional experience. It is our hope that some highly successful interns will become full-time employees. So come prepared to impress us!

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