The latest from R2C Group

03.17 insight
Chris Peterson

Programmatic TV Needs A Reboot To Scale

There’s no doubt that TV media planning, buying and measurement will be disrupted by the smart application of technology and data. But unfortunately, programmatic TV in its current form isn’t a big enough step forward.
by Chris Peterson, Managing Partner
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02.17 insight
Tim O’Leary

How I Accidentally Helped Elect Donald Trump

A year ago when Donald Trump emerged a serious political contender, I noticed how uncannily he followed the infomercial huckster bible I’d help develop two decades earlier.
by Tim O’Leary, Chairman
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02.17 insight
Bryan Noguchi

Swimming Against a Slow Tide: Perspectives on the Future of Television

When will programmatic TV truly take off? Is more data a good thing for advertisers? A recent survey of media sales executives gauged how the industry views the evolution of TV and the transformative trends and technologies that are in play today.
by Bryan Noguchi, Senior Vice President, Media Director
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