The latest from R2C Group

02.17 insight
Tim O’Leary

How I Accidentally Helped Elect Donald Trump

A year ago when Donald Trump emerged a serious political contender, I noticed how uncannily he followed the infomercial huckster bible I’d help develop two decades earlier.
by Tim O’Leary, Chairman
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02.17 insight
Bryan Noguchi

Swimming Against a Slow Tide: Perspectives on the Future of Television

When will programmatic TV truly take off? Is more data a good thing for advertisers? A recent survey of media sales executives gauged how the industry views the evolution of TV and the transformative trends and technologies that are in play today.
by Bryan Noguchi, Senior Vice President, Media Director
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12.16 insight
Bryan Noguchi

The Collapse Of Reliability

It’s not a secret that in many areas linear TV viewership is trending down, and that no traditional thinking on this subject is likely to change this. The thing that’s scary is that we seem to have lost the ability to predict success. So, what gives?
by Bryan Noguchi, Senior Vice President, Media Director
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11.16 update

Traditional TV Views Stable, Millennial SVOD Use Rises

Traditional linear and pay TV viewing has remained basically stable for the most part with older viewers, but less so with younger ones. Over the past 12 months, 60% of baby boomers report their traditional TV viewing has remained the same compared to 43% for Millennials.
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