Cmedia Market Scope

The first step in our successful direct-response campaigns begins with a competitive analysis and feasibility study to determine strategic campaign objectives and the best path forward to achieve campaign success.

The financial model serves as an abbreviated business plan to determine the best direct-response strategies. Key elements of a competitive analysis and feasibility study:

• competitive analysis and research
• development of audience profile
• definition of key performance indicators
• offer recommendations
• pricing strategies
• detailed financial pro-formas and break-even analyses
• cash flow timelines and sales projections

This research delivers a marketplace assessment and business case analysis. It is an essential tool for all types of direct-response campaigns.

Cmedia Perfect Equation Planner

Let’s say you have a nationally marketable product with regional sales goals, and you have the ability to run advertising in multiple media outlets as well as multiple TV formats. In that case, you need a strong per-acquisition focus. You need detailed response tracking. And you need to base your decisions on solid historical data from products similar to yours, and in markets similar to yours. That’s where we come in. We are experts at creating a well-orchestrated balance of national and local or regional media. Using our acquisition planning calculator maximizes your lead efficiency.

Cmedia Retail Optimizer

Traditionally, retailers have had to buy GRPs at enormous expense in order to reach a target audience they’ve already defined. We buy differently; our way seeks out your most likely shoppers wherever they are, and continually makes your media buy more efficient. Our philosophy is this: as we test to find the stations that give you the lowest cost per call or web search, we’re also finding the people who are interested in your product but prefer to buy at retail.

In fact, using our extensive learnings from direct response, we’re now creating phenomenally successful spots that have only one response mechanism: driving viewers to the web to download coupons for use at retail.

Cmedia Tracker

Media tracking can no longer be done successfully with outdated Excel spreadsheets. Sophisticated tracking technologies driven by R2C Group tracks national, regional and local trends quickly and efficiently. The Cmedia Tracker is unique to R2C Group – it has tracked more than $6 billion in consumer shopping and purchasing patterns. This historic data is used to predict consumer behavior and plan your advertising success.

Cmedia Tracker is our proprietary software-based media planning and tracking tool that informs our media buying, planning, and analysis, tying all relevant information back to response mechanisms and sales data to determine how today’s consumer sees and responds. The data from Cmedia Tracker is available to our clients online in the form of a customized, user-friendly dashboard.

R2C Group also provides a host of traditional media research and analysis services.

Interactive Media Player

R2C Group offers its clients a unique ROI-based interactive media player for digital destinations, to create higher conversion rates online.

• Customers can choose to purchase at any time
• Optimize your social agenda with social media integration
• Test multiple call-to-action approaches
• Increase conversion by making your message more relevant

We create a dynamic user experience for each visitor based on that user’s content preferences. As social media skyrockets, our interactive media player also takes advantage of social sharing.

• Allow users to interact with content and make decisions based on attributes, needs, or preferences
• Dynamically modify content, offers, and video segments
• Track the most-selected and most-viewed video and translate that knowledge to your TV strategies
• Maintain a persistent call-to-action
• Test new DRTV content online before going to television
• Create long-term relationships with your brand