Our Specialties

Whether you focus on selling direct to consumers, at retail, online, through franchises or dealer networks – or even if you’re selling business-to-business or working to generate new leads for your sales force – R2C Group delivers a unique and complete set of services to help marketers succeed today. With initial planning, competitive and financial analysis, award-winning creative and production, and the most sophisticated media and analytics capability in the industry, R2C Group is the most successful direct-response TV advertising agency in the country.

Direct to Consumer

TV is everywhere. In this new environment, a marketer needs an advertising partner who understands how today’s consumers see and respond to your message. To sell directly to them, your agency should have creative talent experienced in motivating your audience to action. It should have the media planning, analytics, reporting, and digital capabilities to maximize response and accurately measure results. And ideally, your agency has experience from thousands of campaigns, a database of billions of dollars of media, and the market power of the industry’s largest buyer of direct-response television time. Plus, it should be all under one roof. That’s us.

With TV at the center of your marketing campaign, R2C Group harnesses the power of television to drive direct sales, maximizing your profits across all media.

Clients

Contact David Savage, Specialty Leader

Meet David Savage, our direct-to-consumer specialty leader. He’s an industry veteran who brings valuable historical insights, but who also stays at the cutting edge.

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Drive to Retail

Growing a retail channel can propel your organization to the next level. The challenge is identifying the right planning, creative, media, and analytics strategies for measurement and optimization.

R2C Group has developed hundreds of retail campaigns that have helped companies grow their bottom line. Our strategies and campaigns give you clear reporting on retail performance so you know how every dollar is performing. We create coupon sites, Facebook applications, local mobile advertising, and of course, creative and media for direct-response television.

With TV at the center of your marketing campaign, R2C Group harnesses the power of television to maximize your retail profits.

Clients

Contact Tom Benelli, Specialty Leader

Meet Tom Benelli. He leads our drive-to-retail specialty because of his deep advertising agency background with established retail brands.

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Lead Generation

Direct-response advertising isn’t just for impulse purchases; it can be very effective in generating leads when your product or service is a more expensive, considered purchase, or when your sales cycle involves one-to-one communication. Financial, healthcare, and telecom services are good examples of businesses that operate through lead generation, and we have extensive experience in those categories. We know how to structure compelling offers to bring potential customers into your database, and can tailor those offers appropriately, depending on whether you have in-house or third-party call centers which can capture appropriate consumer information or actually close the sale.

With TV at the center of your marketing campaign, R2C Group harnesses the power of television to drive lead generation, maximizing your profits across all media.

Clients

Contact David Savage, Specialty Leader

Meet David Savage, our lead generation specialty leader. He’s an industry veteran who brings valuable historical insights, but who also stays at the cutting edge.

Watch Specialty Samples

Online Business

Online businesses face unique challenges: A large amount of existing online traffic can make it difficult to read television campaign results, and it can be hard to tie response to the performance from specific programming.

R2C Group has extensive experience in solving these challenges with customized campaign solutions. We help online businesses establish direct-response television advertising to fuel growth – while knowing the exact return on investment. We integrate television response with your site and online campaign data into a single on-demand dashboard so you can see the complete picture.

With TV at the center of your marketing campaign, R2C Group harnesses the power of television to maximize your online profits.

Clients

Contact Chris Peterson, Specialty Leader

Meet Chris Peterson, our specialty leader for clients who market online. Chris is known for his early application of direct response communications to the Internet, and for his continuing innovation.

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Dealer Franchise

When your business is distributed through a network of dealers or franchisees, it’s more challenging to implement direct-response television advertising. Managing lead distribution, closed-loop reporting, and media efficiency are more difficult, but no less essential.

R2C Group has solved these problems for a variety of dealer networks and franchise organizations. We’ve developed response models that help centralized marketing organizations predict and control sales lead flow. And that ensures maximum advertising efficiency. From television campaigns to local online and SEM campaigns to lead-generation Facebook applications, we can help you optimize your dealer or franchise channel.

With TV at the center of your marketing campaign, R2C Group harnesses the power of television to drive sales through franchises and dealer networks, maximizing your profits.

Clients

Contact Tom Benelli, Specialty Leader

Meet Tom Benelli. He leads our dealer/franchise specialty. Tom has extensive experience in creating successful marketing for clients who sell through dealer or franchise networks.

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Business to Business

Generating demand for business-to-business products and services often involves long, complex sales cycles. And it can be tough to measure accurately and optimize performance, because you need feedback loops from sometimes disparate sources, such as distributed sales forces.

R2C Group can help. We’ve worked with some of the largest business-to-business brands to create demand generation campaigns with clear ROI. Guaranteed sales lead programs. Appointment-setting direct mail. Strategic retargeting programs. Successful campaigns, built for you, all under one roof, by a single team of experts in business-to-business direct-response marketing.

Clients

Contact Sara Moorthy, Specialty Leader

Meet Sara Moorthy, our business-to-business specialty leader. Sara has vast experience on both the client and agency side, bringing valuable perspective and innovation to our B2B solutions.

Watch Specialty Samples