Direct response Strategy

Our focus is where it should be: on our client's bottom line.

Maintaining a vigilant attention to our client’s bottom line is the primary mission of R2C. The entire company embraces the belief that we can only be successful if our clients are successful. We live this mission. How? By measuring responses and reporting results on a daily basis, R2C Group removes the smoke and mirrors, giving our clients uncharacteristic transparency by identifying the precise return on every dollar spent. This rewards everyone involved for finding ways to improve our work and for ensuring greater profitability for our clients.

In a highly competitive marketplace, outstanding customer service and quality communication are paramount to success.  To achieve this, we go the extra mile – doing whatever it takes to see that our clients are equipped with the necessary personnel, information and resources. This starts with providing expectations, followed by timelines and estimates.

The new age of Advertising: Accountability.

While R2C Group is the nation’s largest direct response advertising agency, we still boil it all down to personal accountability.  Accountable advertising hinges on campaign performance rather than impressions or brand hunches. Put simply, while traditional advertising measures “how many eyeballs view an ad”, direct response measures “how many people respond to a message”.  By measuring response and reporting results on a daily basis, R2C Group removes the “smoke and mirrors” – offering uncharacteristic transparency to our clients by identifying the precise return on every dollar spent.

R2C recommends that our clients start with a Strategic Audit/Financial Modeling exercise to determine strategic campaign objectives to achieve ROI goals. Certain cost structures and/or offer configurations will help minimize client risk. The financial model is essentially a mini business plan for a client’s campaign. The process includes:

  • Preparing a competitive analysis to assess the client’s product category

  • Analysis of possible offer configuration and pricing strategies

  • Development of detailed financial pro-formas and break-even analyses

  • Outlining necessary back-end operations and costs for campaign testing and rollout

Strategic Audit and Financial Modeling

The goal of the R2C Strategic Audit and Financial Model is to provide a breakeven projection. This proprietary tool displays revenue and costs based on various media spending levels and campaign performance metrics. R2C Group also utilizes a proprietary database (honed from years of experience in direct response) to determine realistic ROI goals that can be applied for projection purposes. The model projects when a campaign will recoup the initial investment and how a product should rollout in terms of media spending.

To set-up a time to talk specifics about Strategic Audits and Financial Modeling, please email us at info@r2cgroup.com. We'd love to help.
 

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