DIRECT RESPONSE ONLINE MEDIA

Online media planning has grown from simple targeted placements to leveraging a wealth of behavioral data. R2C Group remains at the cutting edge of online media planning and buying by continuously developing new strategies for our clients to leverage this data. This includes:

Contextual Targeting
Behavioral Targeting
Social Targeting
Prospect Retargeting
Customer Retargeting
IP and Geographic Targeting
Cookie Database Marketing
Shopping Data Targeting
CPA, CPL, CPC, and CPM buys
Mobile Advertising
SEM
SEO
Affiliate Network Launch and Management
Email Campaigns

R2C Group evaluates response data daily and delivers weekly reporting with optimization strategies. We leverage the largest third party ad servers, as well as several different dynamic creative platforms.