Media Planning & Buying

ABOUT CMEDIA | DIRECT RESPONSE MEDIA

Cmedia is the media planning, research and buying division of parent company R2C Group. Along with Respond2, we provide full service direct response agency services. Headquartered in Portland, OR with offices in Philadelphia, San Francisco, Atlanta, Hartford and Los Angeles, Cmedia is headed by founder Michelle Cardinal and managing partners Marilyn Davis, David Savage and Chris Peterson.

With over $400 million in annual media billing, we are one of the largest buyers of media in the country. Our media database includes over three billion dollars of history and thousands of campaigns across multiple categories. We provide our clients with the experience and tactical knowledge to ﬂawlessly execute a ﬁnely tuned direct response campaign.

We boast an impressive client base that runs the gamut from traditional direct marketing companies to major Fortune 500 corporations. All of our clients have one thing in common: they are unfailingly dependent on proﬁtable ROI for their media spending and recognize that direct response is essential to their advertising mix. This typically takes the form of "cost per acquisition" measurements, collected through the use of 800 numbers and web URLs. We have also perfected the use of direct response to drive retail for some of the nation's largest brands. This is done through sophisticated response mechanisms that build databases and create one-on-one communication with customers.

Our national presence makes it easy to do business in all time zones and to provide our clients with up-to-the-minute reporting and stellar client service.

With thousands of direct response media campaigns under our belt, we're experts at:

Financial and predictive modeling
Selection and management of telemarketing, fulfillment and merchant account vendors
Rate/fee negotiation and contract execution (leveraging our volume discounts)
Designing offers and continuity programs
Writing telemarketing scripts and training inbound sales teams
Inventory management, product shipment and related logistics
Electronic data transmissions and reporting

Research & Planning
Critical analysis is at the heart of our success. We take the creative element and turn it into a marketing machine through performance tracking. We have bought and managed over three billion dollars in media, and that information is critical to helping plan ﬁnely-tuned media tests and rollout plans. We know where to buy and what to pay based on category, seasonality and medium for optimum ROI.

We provide our clients with a unique blend of traditional and direct response planning tools. This includes our own proprietary tracking system, the Cmedia Tracker©, as well as Nielsen, MRI, Telmar, TNS, Competitrack and more.

Direct Response Media Buying
Our staff of over 200+ media professionals includes 50 media buyers with extensive experience in many direct verticals including broadcast, cable, network, syndication, satellite, radio, print, online and other mediums. Each buyer is held to the highest level of performance, with aggressive cost-per-acquisition targets on a per campaign basis.

Why We Get Better Results
Cmedia spends its own money to ensure our clients save theirs. Everyone in the company is rewarded with monthly cash bonuses for meeting or exceeding clients' ROI goals. Our media buyers are on the front lines negotiating and placing media. The better they manage your media, the more they earn, with monthly bonuses for prudent, smart buying. Every media buyer is ranked based on the success of their media buys and are held to a high level of performance.

Backing up the media buyers are planners, account directors, account executives and coordinators, whose primary responsibility is to manage your account with a watchful eye to your campaign goals, media budget and ultimate ROI. Your account team is incentivized to ensure your proﬁtability. The entire support staff is then bonused based on the success of your account team and media buyers. As you can imagine, this incentive based environment keeps everyone focused and highly motivated to hit your goals!

Tracking & Reporting
We have spent years developing the Cmedia Tracker© our cutting-edge media planning and tracking software. This proprietary system assists in media buying, planning, and analysis, tying all relevant information back to response mechanisms and sales data to complete the marketing circle.

We also provide a host of traditional media tracking and analysis options including integrated response/Nielsen reporting. We are confident you will be overjoyed with our vast capabilities. Let us put this vast knowledge and experience to work for you!