DIRECT RESPONSE Digital Services
Results Dashboard Integration. Our proprietary dashboard technology allows clients to efficiently integrate results reporting across their marketing organization. Using this tool, clients can easily compare efficiencies of different direct response channels and identify potential correlations.
Ecommerce. R2C Group has developed an optimized ecommerce platform designed to help our clients convert more visitors into customers. This platform is fully integrated with fulfillment houses, is PCI compliant, and easily enables add-on services to increase functionality.
Sales Lead Capture, Scoring, & Distribution. Our lead-capture sites provide marketing organizations with a simple, streamlined method for integrating sales leads into sales force automation systems. This includes qualification and scoring for immediate results reporting.
Customer Referral Automation. Automating word-of-mouth programs helps our clients grow their customer bases quickly and efficiently. We enable customer referral systems to turn customers into affiliates and advocates. This includes full tracking and incentive fulfillment, as well as social portal integration.
Direct Response Media Player. We have developed a unique media player designed to help clients convert visitors using video and interactive experiences. With the R2C Group player, clients can leverage their existing investment in video and can implement low-cost web video solutions.
Mobile Optimized Web Sites. As more shopping and research is performed on smart phones, your web presence needs to be optimized to these devices to capture greater market share. Our mobile services enable your web presence to convert smart phone users.
Twitter Builder. R2C Group has built a proprietary application for identifying who in your customer database has Twitter accounts so you can build a reciprocal relationship between your company’s Twitter account and theirs.
Peer Review Sites. Your customers will advocate on your behalf – if you give them the right tools. By routinely collecting customer peer reviews – and distributing them throughout your web presence and in advertising, you can convert more prospects to customers.
Social Data Integration. R2C Group can help you identify your most social customers by profiling your database using social data from 132 million consumers. Use this service to form customer influencer panels or to create a premium customer referral group.
Online Reputation Management. Your media investment will work harder if the online chatter – peer reviews, blog entries, etc. – are positive. Our reputation management services help you better control this content through audits and strategies that allow you to help shape the online conversation – and respond immediately to any negative postings.
iPhone Application Development. As applications continue to grow in number and capability, savvy marketers are participating in ways that grow customer value and help acquire new customers. R2C Group can help you launch iPhone applications to enable your marketing organization to take advantage of this emerging strategy.
Multivariate Testing (MVT) Management. R2C Group can help you implement MVT in your web environment to dramatically increase conversion rates. We’ll help you identify the right platform for your environment, execute test designs, and provide the analysis to leverage results.
Email CRM Management. R2C Group manages enterprise email systems, such as Eloqua, to help clients increase the value they receive from their investment.
Media Planning and Buying. See media capabilities here.
