Business-to-Business Marketing
R2C Group has developed business-to-business campaigns for some of the largest brands in the world – Cisco, Adobe, Microsoft, Applied Materials, and more. These services are designed to drive measurable qualified sales leads while building the brand for larger, more considered purchases. Our services include:
Strategic Planning
We help clients develop strategic marketing plans to meet specific business objectives. Whether you are trying to increase awareness, consideration, trial, or sale, we can partner with you to develop the strongest strategy to meet your goals.
We help clients develop strategic marketing plans to meet specific business objectives. Whether you are trying to increase awareness, consideration, trial, or sale, we can partner with you to develop the strongest strategy to meet your goals.
Media Planning and Buying
R2C Group has a team of media planners and buyers dedicated to business to business clients. We work with any medium that can drive a measurable result. This includes:
R2C Group has a team of media planners and buyers dedicated to business to business clients. We work with any medium that can drive a measurable result. This includes:
- Online media, including display, SEM, content integration, and more
- Print media
- Direct mail
- Out of home/airport media
- Radio
- Television
Content Development
We often help our clients supplement their available content to support the overall sales cycle. This includes developing customer video, articles, papers, podcasts, and more.
Web Site Design and Development
Clients turn to R2C Group for web site design and development in order to increase their conversion rates to sales opportunities. We build robust, engaging sites that also convert based on our direct response best practices.
Clients turn to R2C Group for web site design and development in order to increase their conversion rates to sales opportunities. We build robust, engaging sites that also convert based on our direct response best practices.
Lead Management
We can centralize lead management, distribution, and SFA integration to help you report and optimize overall lead flow. This includes integration of performance dashboards and optimization of lead sources based on closed sales.
We can centralize lead management, distribution, and SFA integration to help you report and optimize overall lead flow. This includes integration of performance dashboards and optimization of lead sources based on closed sales.
Lead/Customer Nurture Programs
R2C Group can help you develop prospect and customer contact strategies to improve conversion and grow customer value.
R2C Group can help you develop prospect and customer contact strategies to improve conversion and grow customer value.
Guaranteed Lead Programs
R2C Group can deliver guaranteed lead programs where available and manage the overall quality, deduplication, reporting, distribution, and SFA integration.
R2C Group can deliver guaranteed lead programs where available and manage the overall quality, deduplication, reporting, distribution, and SFA integration.
Third-Party Events and Content Development
Some of the most successful sales lead programs involve content developed by trusted third parties. R2C Group develops this content with a variety of partners to help improve overall sales lead performance.
Some of the most successful sales lead programs involve content developed by trusted third parties. R2C Group develops this content with a variety of partners to help improve overall sales lead performance.
To learn more about R2C Group’s business-to-business services, contact Chris Peterson at our San Francisco office at 415-398-4112 or cpeterson@r2cgroup.com.
