Business-to-Business Marketing
R2C Group has developed business-to-business campaigns for some of the world's most recognized brands – Cisco, Adobe, Microsoft, Applied Materials, and more. These services are designed to drive measurable, qualified sales leads while building the brand for larger, more considered purchases. Our services include:
Strategic Planning
We develop strategic marketing plans that meet their specific business objectives. Whether the aim is to increase awareness, consideration, trial, or sale, we can partner with clients to develop a custom strategy to suit their goals.
We develop strategic marketing plans that meet their specific business objectives. Whether the aim is to increase awareness, consideration, trial, or sale, we can partner with clients to develop a custom strategy to suit their goals.
Media Planning and Buying
R2C Group has a team of media planners and buyers dedicated to business-to-business clients. We are versed in all media that can drive measurable results. This includes:
R2C Group has a team of media planners and buyers dedicated to business-to-business clients. We are versed in all media that can drive measurable results. This includes:
- Online media, including display, SEM, content integration, and more
- Print media
- Direct mail
- Out of home/airport media
- Radio
- Television
Content Development
We often help our clients supplement their available content to support the overall sales cycle. This includes developing customer videos, articles, whitepapers, podcasts, and more.
Web Site Design and Development
Clients turn to R2C Group for web site design and development in order to increase their conversion rates and turn leads to genuine sales opportunities. We build robust, engaging sites that adhere to best practices for user experience and direct response. R2C sites provide a seamless brand experience as the visitor moves from the referring media into the interactive.
Clients turn to R2C Group for web site design and development in order to increase their conversion rates and turn leads to genuine sales opportunities. We build robust, engaging sites that adhere to best practices for user experience and direct response. R2C sites provide a seamless brand experience as the visitor moves from the referring media into the interactive.
Lead Management
We centralize lead management, distribution, and SFA integration to help clients report and optimize overall lead flow. This includes integration of performance dashboards and optimization of lead sources based on closed sales.
We centralize lead management, distribution, and SFA integration to help clients report and optimize overall lead flow. This includes integration of performance dashboards and optimization of lead sources based on closed sales.
Lead/Customer Nurture Programs
R2C Group can develop prospect and customer contact strategies to improve conversion and grow customer value.
R2C Group can develop prospect and customer contact strategies to improve conversion and grow customer value.
Guaranteed Lead Programs
R2C Group can deliver guaranteed lead programs where available and manage the overall quality, reporting, distribution, and SFA integration.
R2C Group can deliver guaranteed lead programs where available and manage the overall quality, reporting, distribution, and SFA integration.
Third-Party Events and Content Development
Some of the most successful lead-generation programs involve content developed by trusted third parties who specialize in niche areas. R2C Group develops content with a variety of partners to ensure that messaging and tone are appropriate for the target audience to optimize performance.
Some of the most successful lead-generation programs involve content developed by trusted third parties who specialize in niche areas. R2C Group develops content with a variety of partners to ensure that messaging and tone are appropriate for the target audience to optimize performance.
To learn more about R2C Group’s business-to-business services, contact Chris Peterson at our San Francisco office at 415-398-4112 or cpeterson@r2cgroup.com.
