Planning for success
We approach every project by taking into consideration your overall business objectives, and fitting your direct-response efforts into the big picture.
To position a new project for success, we often begin with our proprietary feasibility study and competitive analysis, Cmedia Market Scope. This research delivers a marketplace assessment and business case analysis. It is an essential tool for all types of direct-response campaigns. The purpose of this exercise is to create a financial model that serves as an abbreviated business plan, and to make sure you’re going to be able to make a profit with a direct-response approach.
Next, we’ll get right to work helping you build an aggressive, compelling offer.
Key elements of the Cmedia Market Scope feasibility study:
- competitive analysis and research
- development of audience profile
- definition of key performance indicators
- case studies
- offer recommendations
- pricing strategies
- detailed financial pro-formas and break-even analyses
- cash flow timelines and sales projections
Contact us to learn more about Cmedia Market Scope. Reach our team via email at email@example.com.