Two Promotions Reward Veteran Talent at R2C Group

Long-time team members take on new roles as agency grows

PORTLAND, Ore. and WEST CHESTER, Penn. – April 4, 2012 – R2C Group®, the industry’s largest independent direct response advertising agency, today announced two promotions: Michelle Fallon has been promoted to vice president of client development for R2C Group and Kyle Eckhart has been named director of client services for Cmedia.  Fallon will continue to play a leading role in business development efforts for the agency and Eckhart will manage a growing team of 10 team members focused on servicing media clients.

“Michelle provides clients straight talk, critical thinking and strategic insights that help them understand how accountable advertising can be leveraged to build their businesses,” said David Savage, managing partner for R2C Group.

With 14 years of experience in the industry, Fallon assists new clients in identifying how R2C Group can best use integrated direct response strategies to build successful campaigns. Fallon has worked with clients looking to drive direct-to-consumer orders, generate lead acquisition, and drive retail sales. Fallon has previously played leadership roles in the short-form media buying and client services divisions of the agency.

Eckhart, who has been with Cmedia since 2005, has worked tirelessly on behalf of clients in categories such as insurance, telecommunications, banking, consumer packaged goods and online lead generation. In his new role, he will be responsible for developing key client relationships, leading communication strategy and collaborating with creative services. Eckhart earned his MBA and Bachelor’s degree from Fort Hays State University in Kansas.

About Cmedia

The Cmedia team is focused on increasing marketing and advertising ROI with highly analytical, data-driven media strategies paired with superior client service. Their unique approach to direct response media-planning and -buying includes aggressively negotiating in multiple formats: short form TV, long form TV, digital, mobile, radio and print. Cmedia Tracker, the agency’s sophisticated tracking technology, allows the team to plan targeted campaigns that maximize profits. The technology assists in media buying, planning, and analysis, tying all relevant information back to response mechanisms and sales data to take advantage of how today’s consumer sees and responds.

About R2C Group

R2C Group, the industry’s largest independent direct response advertising agency, offers clients a winning combination of creative and production, media-planning and -buying, as well as performance-based media for TV, online and mobile. For more than a decade, the team at R2C Group has been harnessing the power of TV for marketers to drive response, acquire customers, sell products, and build brands – ultimately providing the most efficient and effective advertising possible for its clients. Headquartered in Portland, Ore., with offices strategically located across the country, the agency’s clients include Adobe, bareMinerals, NordicTrack, Rosetta Stone, Shark, TiVo and many others. More information is available at http://www.r2cgroup.com/.

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