Respond2 Billings Unveiling New Plan to Engage Local TV/Film Talent

PORTLAND, ORE – January 14, 2010 – Montana is the ideal sound stage, offering stunning locations, cost-effective production values and a great pool of local talent. In 2010, Respond2 Billings, part of the R2C Group, will play a more pivotal role in the agency’s success. The agency will begin an outreach campaign to local TV/film professionals to work on television advertising campaigns for some of the leading brands in the world.

“In this new economy our clients are looking for innovation and efficiency,” says Tim O’Leary. “Our Montana operation gives us the opportunity to service our clients at any level while providing award-winning creative at really incredible budgets.”  The Billings facility provides unparalleled production, post-production and duplication services to agency clients.

In the New Year, Respond2 Billings will host quarterly mixers featuring guest speakers from the advertising world, local artists and TV/film innovators. The agency will also consider sponsor opportunities to raise awareness and develop creative relationships with the Montana Film Office, as well as Montana State University Film School. If you are interested in learning more about working with Respond2 Billings, please call 406.656.9417.

New Account Leader Increases Office Capabilities

Ursula Richter has joined Respond2 Billings as an Account Supervisor/Producer overseeing branded multi-channel direct response campaigns.

“Ursula has an incredible production background working on major shows including Survivor, The Contender, Rockstar, Eco-Challenge, World Poker Tour and Late World with Zach” says Jolyn Colvin, Respond2 Billings General Manager.

Prior to joining Respond2, Richter held key management and leadership positions, producing projects for entertainment powerhouses CBS, NBC, ABC, FOX, ESPN, VH1, DCI and USA Networks, specializing in Live Event, Sports and Non-Fiction Programming. Richter expertly engaged talent, network and sponsor counterparts, executives, staff and crew to guide a creative vision wearing various hats including Line Producer, Producer, Production Manager and Coordinator. Richter holds a BS in Marketing with an emphasis on Film and Television from Montana State University.

R2C Group, Inc., the largest independently owned, direct response advertising agency in the country, specializes in brand-building accountable advertising. Headquartered in Portland, Oregon, with offices strategically located across the country, R2C Group combines the talent of its creative division, Respond2, and the expertise of its media buying divisions, Cmedia and MMSI (Marketing & Media Services). Pioneers in branded DRTV production, dovetailed with efficient, high performance media planning, R2C Group’s clients include General Mills, Procter & Gamble, Estee Lauder, Adobe, Philips, The Home Depot, Bare Escentuals, Icon Health & Fitness, Humana Healthcare, Nautilus Bowflex, Euro-Pro, Freescore.com and many others. More information is available at www.r2cgroup.com.