R2C Group Snares 13 Nominations for Top Industry Awards

PORTLAND, Ore. – August 2, 2010 – R2C Group, the leading independent advertising agency specializing in direct response television, was named a finalist for an unprecedented 13 Moxie awards – the Direct Response Television industry’s version of the Oscars – on behalf of nine clients at the upcoming direct-to-consumer awards celebration.

The Moxie Awards are presented annually by the Electronic Retailing Association honoring outstanding direct response advertising campaigns. This year’s 13 finalist nominations by R2C Group is the largest number by any agency this year and the largest in any single year for R2C Group. Among the finalists are R2C Group-developed national campaigns for Bare Escentuals mineral makeup (3), Icon Health and Fitness exercise products (2), Euro-Pro’s Shark Navigator vacuum (2), Bushnell Golf Laser Rangefinder, FRS Energy Drinks, Den-Mat Lumineers, freescore.com and Hughes Net.

“Having so many client campaigns honored indicates we are consistently delivering both the art and science of direct response advertising across a broad range of clients,” said Tim O’Leary, CEO of R2C Group. “We credit a passion for excellence and teamwork among our staff as well as clients who strive to achieve breakthrough campaigns.”

R2C Group finalists reflect a range of direct response categories, including long-form television, short-form television, radio, Hispanic campaigns, presenters and a diverse range of industries. The Moxie Awards presentation is part of the Electronic Retailing Association annual conference September 21-23 Las Vegas, where the industry will be celebrating the 25^th anniversary of the infomercial.

About R2C Group
R2C Group, Inc., the largest independently owned, direct response advertising agency in the country, specializes in brand-building accountable advertising. Headquartered in Portland, Ore., with offices strategically located across the country, R2C Group combines the talent of its creative division, Respond2, and the expertise of its media buying divisions, Cmedia and MMSI (Marketing & Media Services). Pioneers in branded DRTV production, dovetailed with efficient, high performance media planning, R2C Group’s clients include Adobe, BareMinerals, Estee Lauder, FreeScore.com, Humana Healthcare, NordicTrack, Rosetta Stone, Shark, TiVo and many others. More information is available at www.r2cgroup.com.

Ron Arp
360-601-2991
rarp@amplifygroup.com