R2C Group Secures a Record-Setting Nineteen Award Nominations

Industry Organization Honors Ad Agency’s Creative Work

PORTLAND, Ore. – August 29, 2011 – R2C Group ®, the industry’s largest independent direct response advertising agency, today announced it has received a record 19 nominations for the 2011 Moxie Awards, given annually by the Electronic Retailing Association (ERA).

With awards crossing TV, radio, digital and mobile media, these nominations show the depth and breadth of the R2C Group client roster. From industries spanning health, fitness and diet – to housewares, dating services and beauty products, R2C Group has helped increase sales for a wide variety of products.

ERA honors the best direct response advertising campaigns each fall. Thirteen different R2C Group client campaigns received nominations this year : rip:60, bareMinerals, eDiets, Shark Navigator, Rosetta Stone, TiVo, World’s Best Cat Litter, Bushnell, AbGlider, Bosley, Johnny Carson, Spark Networks and the Ninja Kitchen System. Several clients – Icon Fitness, Euro-Pro, Rosetta Stone and Tivo – received multiple nominations.

“With almost twenty nominations this year, we’ve received more than any other company or agency,” said Tim O’Leary, R2C Group Co-Founder and CEO for Respond2. “I’m proud of the creative skills our team demonstrates daily through all of their work, and especially proud of the great results we’ve been able to achieve for our clients to help them grow.”

At R2C Group, the team’s strategies combine breakthrough creative with results-driven media that is designed to reach the right consumers, whether they’re on mobile devices, watching a traditional TV, searching online or listening to the radio.

The 2011 Moxie Award nominees and winners will be honored at ERA D2C, the organization’s annual conference, held September 13-15 in Las Vegas.

2011 ERA Moxie Award Nominations for R2C Group

Best Short Form of the Year – Over 50k
*rip:60 with Georges St. Pierre and Jillian Michaels

Best Short Form, Beauty
*bareMinerals “Click, Lock, Go”

Best Short Form, Health
*Biggest Loser Meal Plan by eDiets

Best Short Form, Sports & Fitness
*Bushnell Tour V2: Take it from a Pro
*rip:60 with Georges St-Pierre and Jillian Michaels

Best Long Form, Housewares
*Ninja vs. Ninja: the Ninja Kitchen System 1100
*Shark Navigator Lift-Away

Best Short Form, Intellectual Property
*rip:60 with Georges St-Pierre and Jillian Michaels

Best Long Form, Intellectual Property
*Rosetta Stone “The Language Channel”

Best Short Form, Variety
*TiVo Short Form “It’s Huge!”

Best Long Form, Variety
*Rosetta Stone “The Language Channel”

Best Celebrity Presenter
*Elisabeth Hasslebeck for Ab Glider: Elisabeth Hasslebeck’s View

Best Mobile Marketing Campaign
*World’s Best Cat Litter “Buy the Best”

Best Use of Online Video
*The Bosley Blog: Bosley’s Social Media Campaign
*JohnnyCarson.com for “We Remember Johnny”

Best Female Presenter
*Erica Shaffer for the Ninja Kitchen System 1100

Best DR Radio Campaign
*Spark.com

Best Short Form, DR Corporate Branding
*TiVo Short Form “It’s Huge!”

People’s Choice, Long Form
*Ninja vs. Ninja: the Ninja Kitchen System 1100

For more information about the 2011 ERA Moxie Awards, visit: http://www.d2cshow.org/awards.html

About R2C Group

R2C Group, the industry’s largest independent direct response advertising agency, offers clients a winning combination of creative and production, media-planning and -buying, as well as performance-based media for TV, online and mobile. For more than a decade, the team at R2C Group has been harnessing the power of TV for marketers to drive response, acquire customers, sell products, and build brands – ultimately providing the most efficient and effective advertising possible for its clients. Headquartered in Portland, Ore., with offices strategically located across the country, the agency’s clients include Consumer Cellular, Adobe, bareMinerals, Humana Healthcare, NordicTrack, Rosetta Stone, Shark, TiVo and many others. More information is available at http://www.r2cgroup.com/.

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