R2C Group Launches Performance-Based Interactive Marketing Services to Help Eliminate Risk for Clients

SAN FRANCISCO, CA – R2C Group, the nation’s largest independent direct response agency, announced today that it is now delivering online marketing services on a performance basis.

Now when clients work with R2C Group for digital services, clients can elect to pay only for sales leads or sales, rather than risk investment in media that may or may not provide a return on investment. The scope of services includes paid search (SEM), online display advertising, mobile advertising, and the management of affiliate networks. New services will be added over the next 30 days.

“In the past, interactive advertising agencies asked the clients to take all the risk — and it didn’t always pay out,” commented Chris Peterson, President and Managing Partner for R2C Group in San Francisco. “Now when we make a recommendation, it will work for the client because they will only pay for sales or leads. We’re comfortable moving in this direction as an agency because we are very close to the response data and we know how to optimize a campaign to ensure its profitability for a client.”

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