R2C Group Joins Worldwide Partners, Inc.

PORTLAND, Ore. — March 28, 2011 — R2C Group, the industry’s largest independent direct response advertising agency, today announced it has joined Worldwide Partners, Inc. (WPI), one of the ten largest marketing communications networks in the world.

R2C Group joined the network to expand its reach and make its full-service direct response television capabilities available to a top roster of leading domestic and international independent agencies and marketing firms who may need direct response TV marketing expertise as part of their integrated service offerings. The agency also joined to broaden its own capabilities by gaining access to an outstanding group of agencies with other core competencies.

“Joining the Worldwide Partners network gives R2C Group access to a brand new set of partnerships with new companies that can benefit from direct response strategies,” said Tim O’Leary, R2C Group Co-Founder and CEO of Respond2. “We get the best of both worlds by joining this organization — we continue to retain our operating autonomy and independence, while gaining access to a rich network of potential partners for future projects.”

WPI, which began in 1938, has more than 89 member agencies with 123 offices in 53 countries with over $3.4 billion in capitalized billings. Partner firms have over 4,500 employees and have expertise in more than 90 product and service categories.

“Worldwide Partners provides the resources and the global outreach to help our partners achieve greater profits and revenue, while the partner agencies work together to build each other’s business and service clients all over the world,” said Al Moffatt, President and Chief Executive Officer of Worldwide Partners, headquartered in Denver, Colorado. “We’re an efficient, international network built to succeed — even in today’s economy. Each partner is hand-selected for its progressive and innovative approach.”

“We have the critical mass and skills of the agency conglomerates coupled with the flexibility of the independents. We’re extremely happy to add R2C to our network, for the agency is truly one of the best direct-response agencies in the country. This will greatly benefit our partner agencies and their clients,” added Moffatt.

About Respond2
Since 1998, Respond2 has been a leader in direct response TV advertising. The agency has created thousands of successful TV commercials that use the power of television to drive ROI. Today, that power is not just in the living room. TV is everywhere: in our hands, on our desks, in our briefcases and all around us. Consumers are receiving messages — and responding — online and through their mobile devices. Respond2 optimizes your campaign for all media. The Respond2 team is comprised of creative, production, and post-production experts working together under one roof, so clients enjoy smooth rollouts and a high-quality result.

About Cmedia
The Cmedia team is focused on increasing marketing and advertising ROI with highly analytical, data-driven media strategies paired with superior client service. Their unique approach to direct response media-planning and -buying includes aggressively negotiating in multiple formats: short form TV, long form TV, digital, mobile, radio and print. Cmedia Tracker, the agency’s sophisticated tracking technology, allows the team to plan targeted campaigns that maximize profits. The technology assists in media buying, planning, and analysis, tying all relevant information back to response mechanisms and sales data to take advantage of how today’s consumer sees and responds.

About R2C Group
R2C Group, the industry’s largest independent direct response advertising agency, offers clients a winning combination of creative and production, media-planning and -buying, as well as performance-based media for TV, online and mobile. For more than a decade, the team at R2C Group has been harnessing the power of TV for marketers to drive response, acquire customers, sell products, and build brands — ultimately providing the most efficient and effective advertising possible for its clients. Headquartered in Portland, Ore., with offices strategically located across the country, the agency’s clients include Adobe, bareMinerals, Humana Healthcare, NordicTrack, Rosetta Stone, Shark, TiVo and many others. More information is available at http://www.r2cgroup.com.