R2C Group Honored with Unrivaled Seven New Accolades

Team Takes Home More Trophies Than Any Other Agency

PORTLAND, Ore. – September 19, 2011 – R2C Group ®, the industry’s largest independent direct response advertising agency, today announced it was honored with seven new awards by the Electronic Retailing Association (ERA) at the 2011 Moxie Awards ceremony on September 15.

With awards crossing health, sports & fitness and diet – to housewares and technology, R2C Group has helped increase direct and retail sales for a wide variety of products.

2011 ERA Moxie Award Winners for R2C Group

  • Best Short-Form of the Year, Over $50k: Icon Health & Fitness for rip:60 with Georges St. Pierre and Jillian Michaels
  • People’s Choice, Long-Form: Euro-Pro for Ninja Kitchen System 1100
  • Best Long-Form, Housewares: Euro-Pro for Ninja Kitchen System 1100
  • Best Long-Form, Variety: Rosetta Stone for TOTALe
  • Best Short-Form, Health: The Biggest Loser Meal Plan by eDiets
  • Best Short-Form, Variety: Tivo
  • Best Short-Form, Sports & Fitness: Bushnell for the Tour V2 Rangefinder

“These annual awards validate the work R2C Group does every day for our clients,” said Tim O’Leary, R2C Group Co-Founder and CEO for Respond2. “We combine this award-winning creative with results-driven media that is designed to reach the right consumers, whether they’re on mobile devices, watching a traditional TV, searching online or listening to the radio.”

ERA honors the best direct response advertising campaigns each fall. Thirteen different R2C Group client campaigns spanning TV, web, mobile and radio received a record-setting 19 nominations this year : rip:60, bareMinerals, eDiets, Shark Navigator, Rosetta Stone, TiVo, World’s Best Cat Litter, Bushnell, AbGlider, Bosley, Johnny Carson, Spark Networks and the Ninja Kitchen System. Several clients – Icon Fitness, Euro-Pro, Rosetta Stone and Tivo – received multiple nominations.

For more information about the 2011 ERA Moxie Awards, visit: http://www.d2cshow.org/awards.html

About R2C Group

R2C Group, the industry’s largest independent direct response advertising agency, offers clients a winning combination of creative and production, media-planning and -buying, as well as performance-based media for TV, online and mobile. For more than a decade, the team at R2C Group has been harnessing the power of TV for marketers to drive response, acquire customers, sell products, and build brands – ultimately providing the most efficient and effective advertising possible for its clients. Headquartered in Portland, Ore., with offices strategically located across the country, the agency’s clients include Consumer Cellular, Adobe, bareMinerals, Humana Healthcare, NordicTrack, Rosetta Stone, Shark, TiVo and many others. More information is available at http://www.r2cgroup.com/.

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