R2C Group Earns Three New Honors

2010 infomercials win Jordan Whitney Greensheet Awards

PORTLAND, Ore. – April 5, 2011 – R2C Group, the industry’s largest independent direct response advertising agency, today announced it has been honored with three new awards for its work last year.

Respond2, the creative team within R2C Group, earned three Jordan Whitney Greensheet Infomercial Awards for 2010:

  • “Best Infomercial Writing” for Rosetta Stone TOTALe
  • “Best Entertainment Infomercial” for Tonight with Johnny Carson
  • “Best Sports Infomercial” for Bushnell Tour V2 Rangefinder

The Jordan Whitney Greensheet Infomercial awards are selected based on effectiveness and on-air longevity. The Jordan Whitney team watches and reviews more than 400 new infomercials and over 500 new spots each year to evaluate campaign success – then chooses the year’s winners. “The three Awards given to R2C Group this year are a reflection of the company’s ongoing commitment to excellence,” said John Kogler, Jordan Whitney publisher.

“The creative team works hard to build integrated advertising campaigns that meet clients’ goals and maximize ROI,” said Sue Collins, vice president for Respond2. “After almost 15 years in business, we’re proud to add these awards to the ever-growing trophy case. We’ve enjoyed our work with Rosetta Stone, Johnny Carson and Bushnell.”

About Respond2
Since 1998, Respond2 has been a leader in direct response TV advertising. The agency has created thousands of successful TV commercials that use the power of television to drive ROI. Today, that power is not just in the living room. TV is everywhere: in our hands, on our desks, in our briefcases and all around us. Consumers are receiving messages — and responding — online and through their mobile devices. Respond2 optimizes your campaign for all media. The Respond2 team is comprised of creative, production, and post-production experts working together under one roof, so clients enjoy smooth rollouts and a high-quality result.

About R2C Group
R2C Group, the industry’s largest independent direct response advertising agency, offers clients a winning combination of creative and production, media-planning and -buying, as well as performance-based media for TV, online and mobile. For more than a decade, the team at R2C Group has been harnessing the power of TV for marketers to drive response, acquire customers, sell products, and build brands – ultimately providing the most efficient and effective advertising possible for its clients. Headquartered in Portland, Ore., with offices strategically located across the country, the agency’s clients include Adobe, bareMinerals, Humana Healthcare, NordicTrack, Rosetta Stone, Shark, TiVo and many others. More information is available at http://www.r2cgroup.com/.