R2C Group Climbs in Advertising Age Ranking

PORTLAND, Ore. – (May 14, 2010) – R2C Group, an independent advertising agency specializing in direct response television creative and media buying, is now the nation’s leader in its specialty, according to the recently published Advertising Age agency issue.

R2C Group is the largest independent advertising agency specializing in direct response and ranks #28 among all independently owned advertising and marketing firms. When combined with large corporate networks, R2C Group ranks #20 among all customer relationship management and direct marketing firms (up two spots), and is the #133 agency (up one spot) across all advertising and marketing disciplines.

“We are continuing to climb in the marketing industry largely because companies are placing more emphasis on measurement and accountability of their advertising expenditures,” said Tim O’Leary, CEO of R2C Group, which was formed 12 years ago.

The publication predicts a 2 percent rise in advertising expenditures in 2010, after a 7.5 percent decline in 2009, the largest in 66 years that Advertising Age has published its annual rankings.

About R2C Group
R2C Group, Inc., the largest independently owned, direct response advertising agency in the country, specializes in brand-building accountable advertising. Headquartered in Portland, Oregon, with offices strategically located across the country, R2C Group combines the talent of its creative division, Respond2, and the expertise of its media buying divisions, Cmedia and MMSI (Marketing & Media Services). Pioneers in branded DRTV production, dovetailed with efficient, high performance media planning, R2C Group’s clients include World’s Best Cat Litter^TM, General Mills, Procter & Gamble, Adobe, Philips, The Home Depot, Bare Escentuals, Icon Health & Fitness, Humana Healthcare, Nautilus Bowflex, Euro-Pro, Freescore.com and many others.  More information is available at www.r2cgroup.com.