R2C Group Charts Another Year at the Top
Cmedia and Respond2 Honored with Thirteen Campaigns on 2011 IMS List of Top Infomercials and Spots
PORTLAND, Ore. – January 23, 2012 – R2C Group ®, the industry’s largest independent direct response advertising agency, today announced it has secured top 50 rankings for thirteen of its client campaigns running throughout 2011.
Cmedia, the media-planning and -buying team within R2C Group, bought and managed strategic media campaigns for six of the top 25 infomercials, including shows for Euro-Pro, Total Gym and Tria Beauty. Respond 2, the creative team within R2C Group, produced the three Euro-Pro shows: Shark Navigator Lift Away, Shark Professional Steam Pocket and Ninja KS1100. Respond2 also partnered with Cmedia to produce and buy media for two of the top four short-form direct response commercials. The agency secured the #2 spot for the Pro-Form Ab Glider from ICON Health & Fitness, and the #4 spot for weight loss service provider, eDiets.
These rankings are based on year-long research gathered by the Infomercial Monitoring Service, Inc. (IMS), an independent research firm that monitors 49 national TV networks 24 hours per day, 7 days per week. IMS rankings are based on the frequency of programs and spots aired on the national cable networks monitored by IMS from November 1, 2010 through October 31, 2011.
“Year after year, R2C Group clients top the IMS charts because of our successful integrated approach to advertising,” said David Savage, R2C Group partner and executive vice president for Cmedia. “Our creative, media and digital teams work together to help clients’ achieve their goals, whether the right approach is an infomercial, a short-form spot, a new website or a mobile site – or a mix of several media.”
IMS is a research and publishing company that tracks both long- and short-form DRTV on national cable and satellite. Its database and video library services companies are involved in all aspects of the DR industry. IMS provides weekly and monthly reports of DRTV rankings, verification, evaluations, research, consulting, film and video production, post-production and broadcast duplication.
The Cmedia team is focused on increasing marketing and advertising ROI with highly analytical, data-driven media strategies paired with superior client service. Their unique approach to direct response media-planning and -buying includes aggressively negotiating in multiple formats: short form TV, long form TV, digital, mobile, radio and print. Cmedia Tracker, the agency’s sophisticated tracking technology, allows the team to plan targeted campaigns that maximize profits. The technology assists in media buying, planning, and analysis, tying all relevant information back to response mechanisms and sales data to take advantage of how today’s consumer sees and responds.
Since 1998, Respond2 has been a leader in direct response TV advertising. The agency has created thousands of successful TV commercials that use the power of television to drive ROI. Today, that power is not just in the living room. TV is everywhere: in our hands, on our desks, in our briefcases and all around us. Consumers are receiving messages — and responding — online and through their mobile devices. Respond2 optimizes your campaign for all media. The Respond2 team is comprised of creative, production, and post-production experts working together under one roof, so clients enjoy smooth rollouts and a high-quality result.
About R2C Group
R2C Group, the industry’s largest independent direct response advertising agency, offers clients a winning combination of creative and production, media-planning and -buying, as well as performance-based media for TV, online and mobile. For more than a decade, the team at R2C Group has been harnessing the power of TV for marketers to drive response, acquire customers, sell products, and build brands – ultimately providing the most efficient and effective advertising possible for its clients. Headquartered in Portland, Ore., with offices strategically located across the country, the agency’s clients include Adobe, bareMinerals, NordicTrack, Shark, TiVo and many others. More information is available at http://www.r2cgroup.com/.
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