R2C Group Appoints Marketing Veteran John McGuigan to Client Services Position

PORTLAND, Ore. – July 12, 2010 – R2C Group, the largest independent advertising agency specializing in direct response television, has hired John McGuigan as a Client Service Director for the firm’s Cmedia division.

As a senior Client Services professional, McGuigan will supervise client service and media planning for numerous clients. He brings 25 years of advertising, media, digital and consulting experience, including serving as senior partner and integrated media director at the WPP Group-owned VML, Inc.

McGuigan also formed two consultancies, managed media promotions for retailer Best Buy, and headed client services for CPM Media, an acquisition of Mediaedge CIA. His client experience includes: Ralston Purina, Vonage, Microsoft, Burger King, Intuit, Hills Pet Foods, H&R Block, Sprint, Dunkin’ Brands, AMC Theatres, State Farm Insurance and two online entertainment platforms.

McGuigan has an education in business administration from Western Michigan University.

About R2C Group
R2C Group, Inc., the largest independently owned, direct response advertising agency in the country, specializes in brand-building accountable advertising. Headquartered in Portland, Ore., with offices strategically located across the country, R2C Group combines the talent of its creative division, Respond2, and the expertise of its media buying divisions, Cmedia and MMSI (Marketing & Media Services).  Pioneers in branded DRTV production, dovetailed with efficient, high performance media planning, R2C Group’s clients include Adobe, bareMinerals, Humana Healthcare, NordicTrack, Rosetta Stone, Shark, TiVo and many others. More information is available at www.r2cgroup.com.