R2C Group and EuroPro Sweep Coveted People's Choice Award for Shark Navigator Campaign
LAS VEGAS – September 24, 2010 – An advertising program designed by direct response television leader R2C Group featuring the Shark® Navigator by EuroPro swept the first-ever People’s Choice Award.
Honoring the nation’s top long-form advertising program, the People’s Choice Award was selected through an online voting process conducted by the Electronic Retailing Association (ERA) with winners announced at the association’s Direct to Consumer Convention awards gala. The advertising program features EuroPro CEO Mark Rosen showcasing the affordable, light-weight vacuum that maintains suction power.
In addition to the People’s Choice Award, direct response television leader R2C Group was honored with two national ERA Moxie Awards for its creative work featuring a skincare product line for the Hispanic population and a corporate branding program for high-performance optics manufacturer Bushnell®.
“We are delighted that our creative work continues to receive national recognition from professionals in the direct response business,” said Tim O’Leary, CEO of R2C Group, the nation’s largest independent direct response television advertising agency.
R2C Group had an industry-leading 13 finalist nominations for the 2010 ERA Moxie Awards, for products and companies in industries spanning beauty, health, housewares, fitness, consumer goods, telecommunications and intellectual property.
Said O’Leary: “It is encouraging to see the growing diversity of companies successfully employing direct response television to build their brands. Direct response TV is becoming a fundamental advertising tactic for everyone from single-product companies to global brands which utilize direct response to support marketing across multiple distribution channels.”
The Electronic Retailing Association hosts the annual ERA Moxie Awards honoring the best direct response campaigns in television, radio, online and mobile. It also celebrated the 25th anniversary of the infomercial at its annual Direct to Consumer conference here that attracted more than 3,000 direct response industry professionals.
About R2C Group
R2C Group, Inc., the largest independently owned, direct response advertising agency in the country, specializes in brand-building accountable advertising. Headquartered in Portland, Ore., with offices strategically located across the country, R2C Group combines the talent of its creative division, Respond2, and the expertise of its media buying divisions, Cmedia and MMSI (Marketing & Media Services). Pioneers in branded DRTV production, dovetailed with efficient, high performance media planning, R2C Group’s clients include Adobe, bareMinerals, Humana Healthcare, NordicTrack, Rosetta Stone, Shark, TiVo and many others. More information is available at .
