R2C Group Adds Senior Radio Executive

Radio Veteran Joins Ranks of Direct Response Ad Agency

WEST CHESTER, Penn. – February 13, 2012 – R2C Group ®, the industry’s largest independent direct response advertising agency, today announced Askin Emir has joined the Cmedia team as an account director. Askin will oversee the agency’s DR print and radio strategy, planning, and buying executions. In addition, she will act as the client liaison for several of the agency’s key clients, overseeing campaigns to ensure they meet clients’ overall marketing goals and objectives.

Askin comes to Cmedia and R2C Group with more than 15 years of experience managing media campaigns for clients spanning national, local, digital, mobile, AM/FM, satellite radio and podcasts. She previously served as vice president of media for The Radio Agency and media director for Radio Direct Response. Some of her notable clients were Cintas, DirecTV, WebEx, Dice.com, Reputation Defender, iContact.com, and LivingSocial.com

Askin also brings R2C Group her international experience managing traditional and digital radio campaigns in England for U.S.-based clients. Additionally, she handled advertising campaigns in an agency in Istanbul, Turkey that specializes in radio where she provided media planning and buying services for global brands through Zenith Media and McCann Erickson.

Askin holds a Master’s Degree in Advertising from the University of Florida. As a regular guest speaker at Temple University, Askin has covered international advertising and marketing, as well as media planning and buying. Most recently, as a panelist at the RAIN Summit East in 2010, Askin discussed new media strategies for internet radio.

About Cmedia

The Cmedia team is focused on increasing marketing and advertising ROI with highly analytical, data-driven media strategies paired with superior client service. Their unique approach to direct response media-planning and -buying includes aggressively negotiating in multiple formats: short form TV, long form TV, digital, mobile, radio and print. Cmedia Tracker, the agency’s sophisticated tracking technology, allows the team to plan targeted campaigns that maximize profits. The technology assists in media buying, planning, and analysis, tying all relevant information back to response mechanisms and sales data to take advantage of how today’s consumer sees and responds.

About R2C Group

R2C Group, the industry’s largest independent direct response advertising agency, offers clients a winning combination of creative and production, media-planning and -buying, as well as performance-based media for TV, online and mobile. For more than a decade, the team at R2C Group has been harnessing the power of TV for marketers to drive response, acquire customers, sell products, and build brands – ultimately providing the most efficient and effective advertising possible for its clients. Headquartered in Portland, Ore., with offices strategically located across the country, the agency’s clients include Adobe, bareMinerals, NordicTrack, Rosetta Stone, Shark, TiVo and many others. More information is available at http://www.r2cgroup.com/.

###

All trademarks and registered trademarks are the property of their respective owners.