R2C Group Adds New Creative Talent

Industry Veterans Will Bring Unique Approach to Leading Direct Response Ad Agency

PORTLAND, Ore. – July 25, 2011 – R2C Group ®, the industry’s largest independent direct response advertising agency, today announced two new creative directors have joined the team. David Hackett and Gary Pilla, each bringing more than 20 years of advertising experience to the table, will enhance the agency’s growing creative services company.

Respond2, the creative company within R2C Group, added the new talent this Spring to help the agency grow and innovate. David Hackett, a direct response marketing leader, brings 25 years of advertising experience to the team. He is based in Billings, Montana, where he has already begun serving clients across the agency.  With an impressive resume spanning agencies up and down the eastern seaboard, David will leverage his past experience with Grey Direct and Euro RSCG. During his career, he has secured accolades such as Caples, Gold DTC Ad Awards and Echo Awards.

Gary Pilla joined the Respond2 team in Portland, Oregon and will draw on his 20 years of advertising experience with clients such as Expedia, Electrolux, McDonald’s, Jared Jewelers and AT&T, among many others. In the short time he has been with the team, Gary has already shared innovative approaches for R2C Group clients.

“David and Gary have hit the ground running and have already created stunning new work for our clients,” said Sue Collins, Respond2 vice president. “Respond2 is fortunate to have recruited such gifted new team members. Our clients will reap the rewards of these creative minds.”

 About Respond2

Since 1998, Respond2 has been a leader in direct response TV advertising. The agency has created thousands of successful TV commercials that use the power of television to drive ROI. Today, that power is not just in the living room. TV is everywhere: in our hands, on our desks, in our briefcases and all around us.  Consumers are receiving messages — and responding — online and through their mobile devices. Respond2 optimizes your campaign for all media. The Respond2 team is comprised of creative, production, and post-production experts working together under one roof, so clients enjoy smooth rollouts and a high-quality result.

About R2C Group

R2C Group, the industry’s largest independent direct response advertising agency, offers clients a winning combination of creative and production, media-planning and -buying, as well as performance-based media for TV, online and mobile. For more than a decade, the team at R2C Group has been harnessing the power of TV for marketers to drive response, acquire customers, sell products, and build brands – ultimately providing the most efficient and effective advertising possible for its clients. Headquartered in Portland, Ore., with offices strategically located across the country, the agency’s clients include Adobe, bareMinerals, Humana Healthcare, NordicTrack, Rosetta Stone, Shark, TiVo and many others. More information is available at http://www.r2cgroup.com/.

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