Ninja Kitchen System Slices Through the Airwaves with New R2C Group Campaign

PORTLAND, Ore. – December 2, 2010 – Busy Americans now have access to the latest kitchen product innovation, the four-appliance-in-one Ninja Kitchen System 1100, introduced through a direct response television campaign by the industry-leading agency R2C Group®.

Through long-form, 120- and 60-second messages and the website www.ninja1100.com designed by R2C Group®, the Ninja Kitchen System campaign introduces the latest housewares category product which combines the work of processors, blenders, juicers and stand mixers into a single professional kitchen appliance.  Using high-powered new ‘Smart Speed Technology,’ the Ninja unit regulates speed to achieve perfect results for everything from smoothies and ice cream to batter and pizza dough.

“The Ninja Kitchen System is off to a fast start and exceeding our expectations, in part due a strong collaborative effort with R2C Group,” said Mark Rosen, CEO of Euro-Pro and well-known direct response television show host.

The campaign offers a 10-piece Ninja Kitchen System set including 40- and 72-ounce containers, attachments, and a free150-page cookbook.  It is offered with free shipping, a two-year warranty, and a 60-day money back guarantee.  More information is at www.ninja1100.com.

This Ninja introduction marks the fourth food preparation product line by the consumer products company Euro-Pro, but the first in this product family introduced by R2C Group.

Earlier this year, Euro-Pro and R2C Group received the first-ever People’s Choice Award from the Electronic Retailing Association for a campaign showcasing a Shark Navigator, a light-weight vacuum that never loses suction power.

“We are proud to expand our working relationship with a pacesetter like Euro-Pro by executing strategically across a range of services and categories,” said Marilyn Davis, a partner of R2C Group and executive vice president of its Cmedia division.

About R2C Group
R2C Group, Inc., the largest independently owned, direct response advertising agency in the country, specializes in brand-building accountable advertising.  Headquartered in Portland, Ore., with offices strategically located across the country, R2C Group combines the talent of its creative division, Respond2, and the expertise of its media buying divisions, Cmedia and MMSI (Marketing & Media Services).  Pioneers in branded DRTV production, dovetailed with efficient, high performance media planning, R2C Group’s clients include Adobe, bareMinerals, Humana Healthcare, NordicTrack, Rosetta Stone, Shark, TiVo, and many others. More information is available at www.r2cgroup.com.