MMSI Celebrates 25 Years Delivering Advertising ROI
Warwick, R.I. – October 4, 2010 – Marketing & Media Services (MMSI), the country’s oldest and largest television per-inquiry agency, this month celebrates its silver anniversary. Twenty-five years ago, the MMSI team had a vision for a new approach to performance-based advertising: clients would pay only for qualified leads generated from television advertising.
MMSI was the pioneer in this ROI-based model and helped the industry define a new tool in the advertising arsenal.
Today, the “pay per lead” model is well-established and used by savvy marketers who want to pay an advertising partner only for qualified responses. Companies continue to look to MMSI to help them generate qualified leads that convert to sales – not only via TV but through interactive and mobile advertising.
From insurance companies to law offices to tourism campaigns, we generate quality leads on a cost-controlled basis for our clients,” said Sally Dickson, MMSI president. “Our success in generating qualified responses has led to many decades-long client relationships.”
Television per-inquiry advertising continues to be the key driver of qualified leads, however MMSI has seen a large increase in interactive per-inquiry advertising budgets.
“After 25 years in this business, we keenly recognize the need to target our client’s advertising and find qualified customers where they spend time – whether that is watching TV, online – or both at the same time,” said Dickson. “In the last two years, smart phone advertising has spiked and our clients are seeing significant increases in qualified leads from our mobile ad strategies.”
About Marketing & Media Services
MMSI was founded in October 1985 with a focus on pay per lead advertising. The company’s expert staff members serve clients seeking ROI-based advertising services primarily via TV, online and mobile media. MMSI has extensive experience in the development and execution of per inquiry campaigns across many business verticals including durable medical supply, financial, travel and tourism, legal and education, to name a few. In 2006, MMSI was acquired by R2C Group, the largest independently owned, direct response advertising agency in the country. For more information about pay per lead advertising, visit the MMSI website at www.mmsipi.com.