Hughes Partners with Respond2 on New TV Campaign

Spots Promote Industry-Leading HughesNet Satellite Internet Service

PORTLAND, Ore. – February 6, 2012 – Hughes Network Systems (Hughes) has launched a new TV advertising campaign to support its HughesNet service, America’s best choice for satellite Internet.  Working with R2C Group®, the industry’s largest independent direct response advertising agency, the new campaign showcases the company’s heritage, expertise and leadership in satellite Internet.

HughesNet satellite Internet brings the world to its customers, keeping them connected through reliable high-speed and high-bandwidth Internet connectivity. With HughesNet, customers can live and work where they want. The campaign is comprised of two 60-second commercials – one that appeals to users who need to stay connected in outlying areas, while the other targets consumers who need a speedy connection to download content, view breaking news and make purchases.  Respond2 also created two 30-second commercials which are cut-down versions of the original. The direct response spots offer free standard installation to viewers.

“During the last several years, Respond2 has worked with Hughes to create three winning television campaigns. This latest creative is a culmination of the knowledge we’ve developed together,” said Sue Collins, vice president of Respond2, an R2C Group company. “Our creative team worked with the client to successfully differentiate HughesNet from the competition.”

“Satellite Internet customers live in areas not served by traditional broadband services such as DSL and cable. In fact, many of them are using a dial-up service to access the Internet,” said Peter Gulla, Hughes vice president of marketing. “Respond2 has been a great partner in developing direct response commercials that reach our target audience efficiently and effectively – making broadband available to everyone no matter where they live.”

About Respond2

Since 1998, Respond2 has been a leader in direct response TV advertising. The agency has created thousands of successful TV commercials that use the power of television to drive ROI. Today, that power is not just in the living room. TV is everywhere: in our hands, on our desks, in our briefcases and all around us.  Consumers are receiving messages — and responding — online and through their mobile devices. Respond2 optimizes your campaign for all media. The Respond2 team is comprised of creative, production, and post-production experts working together under one roof, so clients enjoy smooth rollouts and a high-quality result.

About R2C Group

R2C Group, the industry’s largest independent direct response advertising agency, offers clients a winning combination of creative and production, media-planning and -buying, as well as performance-based media for TV, online and mobile. For more than a decade, the team at R2C Group has been harnessing the power of TV for marketers to drive response, acquire customers, sell products, and build brands – ultimately providing the most efficient and effective advertising possible for its clients. Headquartered in Portland, Ore., with offices strategically located across the country, the agency’s clients include Adobe, bareMinerals, NordicTrack, Shark, TiVo and many others. More information is available at http://www.r2cgroup.com/.

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