eDiets Delivers Fresh Direct Response TV Campaign With R2C Group

FT. LAUDERDALE, Fla. – November 1, 2010 – Leading weight loss services provider eDiets.com (NASDAQ: DIET) is giving consumers a taste of the diet industry’s premier home delivered chill-fresh meals through two direct response television campaigns developed by R2C Group.

The campaigns encourage weight- and health-conscious consumers to try eDiets’ superior 5- and 7-day meal programs through home delivery. The campaigns, which feature a week of free meals as the call to action, are the result of a new creative relationship between eDiets.com and R2C Group, the country’s largest independent direct response television advertising agency.

“We are setting a new standard with fresh prepared meal delivery, and we wanted to engage a direct response partner who can help us achieve the full potential for this product line,” said Kevin McGrath, President and Chief Executive Officer of eDiets.com, which entered the home delivery business in 2006 and began offering weight management solutions in 1998.

In 30-, 60- and 120-second TV spots, the campaign engages viewers with superior meal quality and delivery, along with online lifestyle modification support, to help customers lose weight. eDiets meal plans have been lauded as offering the best dollar value by the popular magazine Redbook.

About eDiets.com
eDiets.com, Inc. is a leading provider of personalized nutrition, fitness and weight-loss programs. eDiets flag*ship site, www.eDiets.com, currently features its award-winning, fresh-prepared diet meal delivery service as well as offering members over 20 healthy on-line diet plans. eDiets also provides businesses with a broad range of turn-key health and nutrition solutions at http://www.nutriotech.com and the New Biggest Loser Meal Plan available at http://www.biggestlosermealplan.com. For more information, please call 310-954-1105 or visit www.eDiets.com.

About R2C Group
R2C Group, Inc., the largest independently owned, direct response advertising agency in the country, specializes in brand-building accountable advertising. Headquartered in Portland, Ore., with offices strategically located across the country, R2C Group combines the talent of its creative division, Respond2, and the expertise of its media buying divisions, Cmedia and MMSI (Marketing & Media Services). Pioneers in branded DRTVproduction, dovetailed with efficient, high performance media planning, R2C Group’s clients include Adobe, bareMinerals, Humana Healthcare, NordicTrack, Rosetta Stone, Shark, TiVo and many others. More information is available atwww.r2cgroup.com.