Direct Response Experts - R2C Group Launch "Customer Connect" - A New Performance-Based Customer Referral Solution

SAN FRANCISCO – R2C Group, the largest independently-owned direct response advertising agency in the country, is launching “Customer Connect” – an online direct marketing tool that takes a new approach to the classic “refer-a-friend” model. Customer Connect is an innovative solution for organizations aiming to accelerate customer referrals within their own existing customer databases. R2C Group, known as one of the largest producers of branded DRTV in the country, is offering this new service on a low-risk, pay-per-performance basis – with clients paying only for new customers that are generated by the service.

“Digital influencers and online conversations are responsible for driving an increasingly huge percentage of sales, independent of your media and advertising investment,” explained R2C Group President, Chris Peterson. “It’s essential today to cultivate positive word-of-mouth from your customers – who have the potential to be your best ambassadors, and ultimately, to drive sales.” Peterson continued, “This new refer-a-friend capability empowers our clients to leverage the good will of their customers by essentially automating how customer referrals are generated.” The result is a very efficient channel that allows advocate customers to tell their friends, family and colleagues about a product or service – with all of the results being highly trackable and measurable.

To read the entire article, click here: Yahoo! Finance