Cmedia Helps Columbia Records Artist Susan Boyle to #1 Spot for Second Week in a Row

Reality show phenom and Columbia Records artist, Susan Boyle, continues her march to music world dominance with the astounding sales of her new album, “I Dreamed a Dream.” The album has topped the Billboard charts in the United States for two weeks in a row, and had the biggest opening-week sales of any album this year, besting releases from U2 and Eminem. Cmedia, a part of the R2C Group, played a part in making the album a success with an effective DRTV media blitz.

“Cmedia helped make our vision for Susan Boyle’s new album sales a reality with cost-effective media planning and buying,” says Kyle Sherwin, VP, Media, Creative Group, Sony Music. “As we continue to promote the album, Cmedia’s strategy will remain a critical component to its success.”

Cmedia, the direct response television (DRTV) media leader developed a comprehensive media strategy to engage the core target of women 35-54. The agency began with two weeks (w/o November 9th and 16th) of 15-second spots to drive awareness and promote pre-ordering. Once the album hit the streets the week of November 23, 2009, 30-second spots were also added to increase awareness and drive purchases. Ms. Boyle’s success is equally amazing given (during the two weeks ending December 6, 2009) she outsold some of the leading pop artists in the world including Rihanna, Lady Gaga and newcomer Adam Lambert. The rest, as they say, is history.

Cmedia will continue to serve Sony Music as a strategic media partner helping drive sales through effective direct response TV media campaigns.

R2C Group, Inc., the largest independently owned, direct response advertising agency in the country, specializes in brand-building accountable advertising. Headquartered in Portland, Oregon, with offices strategically located across the country, R2C Group combines the talent of its creative division, Respond2, and the expertise of its media buying divisions, Cmedia and MMSI (Marketing & Media Services).  Pioneers in branded DRTV production, dovetailed with efficient, high performance media planning, R2C Group’s clients include General Mills, Procter & Gamble, Estee Lauder, Adobe, Philips, The Home Depot, Bare Escentuals, Icon Health & Fitness, Humana Healthcare, Nautilus Bowflex, Euro-Pro, Freescore.com and many others. More information is available at www.r2cgroup.com.