Cmedia Grows with a Promotion and Addition of Three Staff

PORTLAND, Ore. – February 8, 2011 – Cmedia, the media-planning and media-buying company within R2C Group®, proudly announces the promotion of a veteran client service leader and the addition of three new members to its growing team. These new employees join Cmedia at the company’s headquarters in Portland, Ore. and its satellite office outside Philadelphia, Penn.

With an aggressive plan for double-digit growth in 2011, as more marketers pursue direct response approaches to their television, online and mobile marketing programs, R2C Group continues to add the needed infrastructure to successfully serve new clients.

Kyle Eckhart was recently promoted to Account Director. In this new role, he leads several multi-channel agency accounts to drive clients’ objectives while building their brands. Kyle also supports the growth and development of other Cmedia team members and helps develop cross-agency initiatives.

Karen Egan, Account Director, whose primary responsibility includes leading key agency accounts, will also help new clients leverage Cmedia’s strategic direct response media-buying services. Karen brings seven years of experience on the New York ad scene managing media-planning efforts for America’s largest department store, Macy’s. Karen’s multimedia experience complements Cmedia’s emphasis on creating integrated media programs that use offline, online and mobile vehicles to reach consumers. Karen also served clients at Wunderman in New York but returns to her hometown to join the team at the Portland headquarters. Karen holds a bachelor’s degree in business administration with a dual major in marketing and advertising management from Portland State University.

Ashley Veliz, Short-Form Media Coordinator, works closely with networks and local stations, as well as with the internal buying team to ensure the airing confirmation process is efficient and accurate. She comes to Cmedia’s Portland office with five years of marketing and customer service experience. Ashley previously supported teams at The Nines Hotel, Nike, Flossin’ Media, Inc. and the Portland Trail Blazers.

Christina Travaglini, Media Account Coordinator, will support multiple client teams in the Philadelphia office with client reports and presentations, media review and optimization, and budget management. Bringing three years of advertising experience, she will hit the ground running for Cmedia clients. Previously, Christina supported teams at Krieger Associates, Inc. and Adworks, Inc. Christina holds a bachelor’s degree in communication studies from West Chester University of Pennsylvania.

About Cmedia

The Cmedia team is focused on increasing marketing and advertising ROI with highly analytical, data-driven media strategies paired with superior client service. Their unique approach to direct response media-planning and -buying includes aggressively negotiating in multiple formats: short form TV, long form TV, digital, mobile, radio and print. Cmedia Tracker, the agency’s sophisticated tracking technology, allows the team to plan targeted campaigns that maximize profits. The technology assists in media buying, planning, and analysis, tying all relevant information back to response mechanisms and sales data to take advantage of how today’s consumer sees and responds.

About R2C Group
R2C Group, the industry’s largest and most successful direct-response television agency, offers clients a winning combination of creative and production, media-planning and buying, as well as performance-based media for TV, online and mobile. For more than a decade, the team at R2C Group has been harnessing the power of TV for marketers to drive response, acquire customers, sell products, and build brands – ultimately providing the most efficient and effective advertising possible for its clients. Headquartered in Portland, Ore., with offices strategically located across the country, the agency’s clients include Adobe, bareMinerals, Humana Healthcare, NordicTrack, Rosetta Stone, Shark, TiVo and many others. More information is available at http://www.r2cgroup.com.