Cmedia Captures Top DRTV Rankings for 2010

PORTLAND, Ore. – January 13, 2011 – Cmedia, the media-planning and -buying team within R2C Group, today announced it bought and managed strategic media campaigns for five of the top 20 infomercials and six of the top 40 short-form direct response spots throughout 2010.

These 2010 rankings are based on year-long research gathered by the Infomercial Monitoring Service, Inc. (IMS), an independent research firm that monitors 49 national TV networks 24 hours per day, 7 days per week.

Cmedia managed multiple infomercial campaigns for Euro-Pro and its Shark brand of housewares, as well as campaigns for long-time industry heavyweights Total Gym and Bare Escentuals. The Cmedia team also placed and managed short-form direct response media for eDiets, Fitness Quest, Inc., Lavi Enterprises, All Star Products and ICON Health and Fitness.

IMS rankings are based on the frequency of programs and spots aired on the national cable networks monitored by IMS from November 1, 2009 through October 31, 2010.

“At R2C Group, we know how savvy consumers watch and respond – and we leverage that knowledge to convert consumers into customers,” said David Savage, R2C Group partner and executive vice president for Cmedia. “Our advertising strategies earn top honors because our buying teams use results-driven media designed to reach consumers and interact with them on television, online, or on mobile devices.”

IMS is a research and publishing company that tracks both long- and short-form DRTV on national cable and satellite. Its database and video library services companies are involved in all aspects of the DR industry. IMS provides weekly and monthly reports of DRTV rankings, verification, evaluations, research, consulting, film and video production, post-production and broadcast duplication.

About Cmedia

The Cmedia team is focused on increasing marketing and advertising ROI with highly analytical, data-driven media strategies paired with superior client service. Their unique approach to direct response media-planning and -buying includes aggressively negotiating in multiple formats: short form TV, long form TV, digital, mobile, radio and print. Cmedia Tracker, the agency’s sophisticated tracking technology, allows the team to plan targeted campaigns that maximize profits. The technology assists in media buying, planning, and analysis, tying all relevant information back to response mechanisms and sales data to take advantage of how today’s consumer sees and responds.

About R2C Group

R2C Group, the industry’s largest and most successful direct-response television agency, offers clients a winning combination of creative and production, media-planning and -buying, as well as performance-based media for TV, online and mobile. For more than a decade, the team at R2C Group has been harnessing the power of TV for marketers to drive response, acquire customers, sell products, and build brands – ultimately providing the most efficient and effective advertising possible for its clients. Headquartered in Portland, Ore., with offices strategically located across the country, the agency’s clients include Adobe, bareMinerals, Humana Healthcare, NordicTrack, Rosetta Stone, Shark, TiVo and many others. More information is available at http://www.r2cgroup.com/.