Senior Vice President, Media Director
Creatives can’t have all the fun. That’s why Patrick Acosta, Senior Vice President of Media, brings an amplified level of energy to media planning, buying and measurement. That enthusiasm is contagious amongst the 60+ media planners and buyers that he oversees across three offices.
Patrick joined R2C Group in early 2017 to strengthen the agency’s linkage between multi-channel media campaigns and the performance evaluation of those initiatives from an immediate and latent perspective.
The California native was most recently Global Director of Analytics for Mullen Lowe. Patrick’s 20+ years of media and analytics experience includes Media Director roles at world class brand agencies such as The Martin Agency, Messner, Vetere now a division of Havas. Patrick has extensive experience planning media for many legacy brands (MCI, LL.Bean, Bose, Acura) as well as many emerging brands (Zappos, JetBlue, Indeed, Match.com). He was also Executive Director of Media Planning and Research for AT&T.
Patrick holds and B.S. in Marketing from Boise State University.