NEWS

Airing on the Golf Channel and ESPN beginning Masters weekend and continuing through spring, the R2C Group produced a 30-minute program that features PGA Tour professionals and elite golf instructor Stan Utley, who demonstrates the application of quality rangefinders for tournament play and avid players. 

“This campaign is targeted to the nation’s 30 million golfers, placed near major tournament coverage where improving their game is top of mind,” said Tim O’Leary, CEO of R2C Group.

The Bushnell Tour V2 laser rangefinder locates pin placement within one yard, using Advanced PinSeeker Technology, and works right out of the box on any golf course anywhere in the world.

 

The Bushnell campaign directs golf enthusiasts to www.bushnelltour.com where they will see four models beginning at $299.94 or payments as low as $49.99. The products come with a two-year warranty, 30 day money-back guarantee, and a limited time gift of Bolle sunglasses.

Bushnell has been the leader in high-performance sports optics for more than 60 years through its mission of developing and marketing superior optical products that enhance the experience of outdoor and sports enthusiasts. Bushnell continues to be the #1 rangefinder on the PGA Tour, a title it has held for more than a decade.

 

About R2C Group

R2C Group, Inc., the largest independently owned, direct response advertising agency in the country, specializes in brand-building accountable advertising. Headquartered in Portland, Oregon, with offices strategically located across the country, R2C Group combines the talent of its creative division, Respond2, and the expertise of its media buying divisions, Cmedia and MMSI (Marketing & Media Services).  Pioneers in branded DRTV production, dovetailed with efficient, high performance media planning, R2C Group’s clients include World’s Best Cat LitterTM, General Mills, Procter & Gamble, Estee Lauder, Adobe, Philips, The Home Depot, Bare Escentuals, Icon Health & Fitness, Humana Healthcare, Nautilus Bowflex, Euro-Pro, Freescore.com and many others.  More information is available at www.r2cgroup.com.