R2C Group News

Las Vegas, Nevada – September 17, 2009 – R2C Group, the nation’s largest independently owned, direct response advertising agency, made five trips to the awards podium on Tuesday night, including one for “Best Long Form of the Year,” for client bareMinerals, at the 2009 Electronic Retailer Association’s annual awards gala. Nominated for nine awards, R2C Group stole the show, taking home more awards than any other agency.

SAN FRANCISCO - R2C Group, the largest independently-owned direct response advertising agency in the country, is launching “Customer Connect” – an online direct marketing tool that takes a new approach to the classic “refer-a-friend” model. Customer Connect is an innovative solution for organizations aiming to accelerate customer referrals within their own existing customer databases.

The outpouring of memorials and remembrances following the death of TV pitchman Billy Mays was a testament to the career he had built, while also speaking to the true reach of direct-response TV. News of Mays' untimely death hit in the middle of a string of celebrity deaths, with Mays' obituary sharing space with the King of Pop (Michael Jackson), one of the world's most famous pin-up girls (Farrah Fawcett), an iconic TV personality (Ed McMahon) and a rumor mill that had even more famous people dying.

This week, online credit service provider, Freescore.com, is debuting a new campaign, empowering consumers with new, innovative services to protect and monitor their credit. And no, there will be no singing pirates in restaurants or cheesy love songs to convey the message. Instead, Freescore.com is working with Direct Response Advertising experts, R2C Group, producing a witty, informative 60-second spot aiming to leverage the popularity and influence of longtime political, financial, and entertainment icon, Ben Stein.

SAN FRANCISCO, CA - R2C Group, the nation's largest independent direct response agency, announced today that it is now delivering online marketing services on a performance basis.

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Media Contact

Jeff Brown
Director of Client Development

jbrown@r2cgroup.com
971-544-3473
207 NW Park Avenue
Portland, Oregon 97209