R2C Group Builds Presence in San Francisco Delivering Direct Response Television Services to Bay Area Companies

R2C Group, the nation’s largest independent direct response agency, is now delivering DRTV expertise to companies in the San Francisco Bay Area. Last year, R2C Group acquired Chautauqua Communications in San Francisco to build its digital media practice. Over the past 12 months, this new San Francisco office for R2C Group has been built into a Bay Area hub for accessing all of R2C Group’s services, including Direct Response Television (DRTV).

"The San Francisco Bay Area has lacked sophisticated direct response television services because Bay Area agencies have tended to focus on traditional brand advertising for TV media," commented Chris Peterson, President and Managing Partner for R2C Group. "R2C Group is one of the largest buyers of DRTV time in the country and has a very sophisticated operation and technology that includes a proprietary TV response database with more than $1B in comprehensive results. This data includes multi layered information on how DRTV affects other channels, such as search, site traffic, and retail. Now companies in the Bay Area can turn to a local resource – R2C Group’s San Francisco office – to tap into one of the biggest players in the DRTV world to understand what it takes to succeed in this medium."

"There are many companies with products that can work very well on DRTV – they simply need the expertise, planning and resources required to make the medium work. And when it works, it’s one of the most scalable media channels available," explained Peterson. "Many new and innovative products were actually launched first on DRTV, including the first cell phone, the first DVR, early Internet access, and satellite TV, to name a few."

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