R2C Group Bolsters Their Staff With An Impressive Round of Additions

PORTLAND, Ore. December 1, 2009 – Statistics suggest that the advertising industry is experiencing economic challenges consistent with much of the world’s financial markets, but despite that fact direct response leader R2C Group continues a consistent growth trend, adding a platoon of fresh talent to their teams.

New additions at R2C Group include Jake Mora, the Director of Corporate Marketing. Mora joined R2C Group from Babcock & Jenkins, where he managed clients including LinkedIn, Mentor Graphics and Sterling Commerce. Mora’s previous experience includes serving as Marketing Director at SellPoint, a leading provider of video on-demand product tours, and as Marketing Director at Yosemite Technologies, where he led channel marketing, corporate communications and web development.

“Jake’s combination of talent, direct marketing experience, and his fresh approach to emerging channels make him the perfect fit to further our corporate marketing initiatives,” explained R2C Group Founder and CEO, Tim O’Leary. “Jake has succeeded on the agency and client side of the business, which is a tremendous asset to have at a client-focused agency such as R2C Group.”

Joining R2C Group’s Creative Team is Senior Writer, Anno Ballard. Ballard’s experience in the direct response advertising industry runs deep, most recently working with Euro RSCG as a Creative Director and Writer. Previous to joining Euro RSCG, Ballard’s experience spanned a variety of advertising agencies, including McClenahan Bruer Communications, Young & Roehr Group, and KVO. Ballard is a graduate of Bennington College in Bennington, Vermont.

R2C Group’s New Business Team and Operations Team are celebrating the addition of Joe Bienvenue as the new Market Research Analyst. Bienvenue has worked as a Market Research Manager for the past five years, working for Encore Senior Living, a retirement housing and healthcare provider operating in 10 different markets nationwide. A graduate of Portland State University, Bienvenue’s expertise spans price positioning, budget vs. revenue analysis, revenue forecasting, feasibility studies and ROI analysis.

R2C Group, Inc., the largest independently owned, direct response advertising agency in the country, specializes in brand-building accountable advertising. With offices in San Francisco, Portland, Oregon and other strategic locations across the country, R2C Group combines the talent of its creative division, Respond2, and the expertise of its media buying divisions, Cmedia and MMSI (Marketing & Media Services).  Pioneers in branded DRTV production, dovetailed with efficient, high-performance media planning, R2C Group’s roster of clients include Bare Escentuals, General Mills, Procter & Gamble, Estee Lauder, Adobe, Philips, The Home Depot, Icon Health & Fitness, Humana Healthcare, Nautilus Bowflex, Euro-Pro, Freescore.com and many others.  More information is available on R2C Group at www.r2cgroup.com.Statistics suggest that the advertising industry is experiencing economic challenges consistent with much of the world’s financial markets, but despite that fact direct response leader R2C Group continues a consistent growth trend, adding a platoon of fresh talent to their teams.