President of Respond2 to Speak at AMA Web Conference on Utilizing Web 2.0 in Marketing

President of Respond2 San Francisco, Chris Peterson, to present, "Conversational Marketing: Interrupt Less and Interact More," a web conference focusing on the importance of utilizing Web 2.0 technologies in marketing.

The web seminar, or "webinar," will also be hosted by the American Marketing Association and will also feature Eric Vidal, of Cisco WebEx eMarketing Consulting.

The purpose of the webinar is to explore the impact, effects, and possible uses of web 2.0 technologies in the field of marketing. With the advent of web 2.0 technologies, such as wikis, blogs, and social networking sites, consumers have adopted new means of gaining and dispersing information about services, companies, and products.

"Instead of trying to fight against social platform sites and changing technology, marketers need to find ways of making these web technologies work for them," says Peterson. "Marketers who do leverage web 2.0 technologies will definitely come out ahead."

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