From MediaPost: Cowdell Sees Challenge In R2C, Shop Gets Big-League Expertise
by Steve McClellan
Given the changing nature of its client base, R2C Group, the Portland, Ore.-based direct-response agency, decided early last year to hire an agency veteran with big league credentials, but without the runaway ego that often accompanies that pedigree.
The firm’s founders — Tim O’Leary and wife Michelle Cardinal — then spent most of the rest of the year looking for the right person to fill the new post. More than 50 candidates and four months later, they landed Mindshare Chairman Phil Cowdell.