ERA Announces 2011 ERA Moxie Awards Winners

From PR WEB: Winners honored during the Moxie Awards Gala on Sept. 15 at the Wynn Hotel, Las Vegas

Las Vegas, NV (PRWEB) September 16, 2011

The Electronic Retailing Association (ERA), the leading trade association for direct-to-consumer commerce, announced the winners of the 2011 ERA Moxie Awards. The winners were honored at the Moxie Awards Gala on Thursday, Sept. 15th, at the 2011 ERA D2C Convention at the Wynn Hotel, Las Vegas.

“Once again, the Moxie Awards celebrated the top campaigns in direct response marketing. My congratulations go out to all the winners as well as the finalists who have shown all of us what creative excellence is all about,” says ERA President and CEO Julie Coons.

The ERA Moxie Awards represent the best in television, radio, online and mobile DR.

2011 ERA Moxie Award Winners from R2C Group

Best Short-Form of the Year, Over $50k: Icon Health & Fitness for rip:60 with Georges St. Pierre and Jillian Michaels
People’s Choice, Long-Form: Euro-Pro for Ninja Kitchen System 1100
Best Long-Form, Housewares: Euro-Pro for Ninja Kitchen System 1100
Best Long-Form, Variety: Rosetta Stone for TOTALe
Best Short-Form, Health: The Biggest Loser Meal Plan by eDiets
Best Short-Form, Variety: Tivo
Best Short-Form, Sports & Fitness: Bushnell for the Tour V2 Rangefinder