R2C Group News

R2C Group CEO Tim O’Leary Named Regional Finalist for Ernst & Young Entrepreneur of the Year® 2010

 

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Bushnell Tour V2 Rangefinder Showcased in R2C Group Advertising Campaign That Debuts During Masters Weekend

PORTLAND, Ore. – (April 9, 2010) – R2C Group announces the release of a new long-form television advertising campaign for Bushnell® Golf featuring Tour V2 laser rangefinder for serious golfers who want to take strokes off their game.

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Research Transforms Advertising World
Traditional advertising is in trouble, but direct response, search marketing and web analytics are booming, and Oregon companies are leading the way.

It started with infomercials. Michelle Cardinal ended up in the infomercial business by chance during the early 1990s, and she recognized early that this sometimes annoying and occasionally crude form of advertising offered something extremely powerful to businesses: information.

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World’s Best Cat Litter Launches DRTV Campaign With R2C Group
Online Instant Rebate Coupons Featured To Drive Product Adoption and Sales

 

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Per Inquiry Goes Mobile
Channel Crossing: Mobile by Sally Dickson

Many advertisers have come to recognize that per inquiry television advertising is a great strategy for generating leads or calls on a cost-controlled basis. This form of guaranteed advertising has been around for more than 25 years, and it has matured into a “must have” for many DRTV advertisers.

It follows that mobile should be a great way to generate qualified responses, with 275 million subscribers (and growing)! More and more DRTV advertisers say they’re considering dipping their toes in the mobile per inquiry waters. But are they ready?

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Respond2 and Cmedia, Company Logos

R2C Group Media Kit

Downloadable resources documents, including company background, bios, hi-res photos, hi-res logos, etc.
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Media Contact

Jeff Brown
Director of Client Development

jbrown@r2cgroup.com
 971-544-3473
207 NW Park Avenue
Portland, Oregon 97209