Insights & Updates

Here’s what’s on our minds right now.

Rovi, TiVo And The Future Of Addressability

If the FCC succeeds in decoupling set-top boxes from cable providers, what impact will that have on addressable TV?

Insight

Affiliate Marketers Can Do More Harm Than Good, Part 1

If affiliate marketing is part of your paid-search strategy, there is a 29% chance that one of your affiliates is stealing valuable Web traffic by hijacking URLs.

Insight

Is Television Ever Going To Improve?

How will television improve over the next five years? It’s not a fair question, right? Improve for whom? Audiences? Networks? Advertisers?

Insight