Insights & Updates

Here’s what’s on our minds right now.

Traditional TV Views Stable, Millennial SVOD Use Rises

Traditional linear and pay TV viewing has remained basically stable for the most part with older viewers, but less so with younger ones. Over the past 12 months, 60% of baby boomers report their traditional TV viewing has remained the same compared to 43% for Millennials.

Update

Is Picking A President Like Picking A Product?

All the election pollsters got it wrong, but they did reveal some surprisingly important lessons for marketers.

Insight

How Trump Win Explains Future Of TV Advertising

A political pundit once said that the only poll that matters is the one on Election Day, but that belies the true difference between polling and voting: one is attitudinal, while the other is behavioral.

Insight