Traditional linear and pay TV viewing has remained basically stable for the most part with older viewers, but less so with younger ones. Over the past 12 months, 60% of baby boomers report their traditional TV viewing has remained the same compared to 43% for Millennials.
Dan Gallagher, Senior Vice President, Brand Strategy and Research
All the election pollsters got it wrong, but they did reveal some surprisingly important lessons for marketers.
Steve Diamond, Chief Creative Officer
The Trump win against Clinton will be analyzed for decades. But as a shallow advertising guy, I can't help but look at this historic turn of events for my own mercenary purposes.
Chris Peterson, Managing Partner
A political pundit once said that the only poll that matters is the one on Election Day, but that belies the true difference between polling and voting: one is attitudinal, while the other is behavioral.