Insights & Updates

Here’s what’s on our minds right now.

The Gig Economy is all about Hustling

Several years later, the definition of the Gig Economy remains elusive: Is it the sharing economy? The digital economy?

Insight

Chasing Cultural Relevance In The Age Of OTT

In a burgeoning on-demand world, the value exchange represented by content that is underwritten by advertising has become pretty muddled.

Insight

Putting Online Video Advertising In Context

It's important to understand that online video and video that is online are not the same, even if they’re intended to accomplish similar objectives.

Insight

What Powers Creative Excellence at Cannes? Oftentimes, It’s Envy

If there's any common theme in the advertising business culture, it's envy. You only need to read a few comments deep on any advertising blog to feel the barely disguised glare of "invidere" (Latin for "to look with malice").

Insight