Insights & Updates

Here’s what’s on our minds right now.

JOY MCCAMMON JOINS R2C GROUP AS DIRECTOR OF TALENT MANAGEMENT

R2C Group, the data-driven creative and media agency, announced today that is has hired Joy McCammon as Director of Talent Management. McCammon will provide strategic direction across all aspects of human resources for the agency.

Update

As E-Commerce Transforms Business, Agencies Must Follow

Becoming more data oriented is not a simple matter. Data is a culture and a mindset. When it comes to creating a more real-time, data-driven culture, there are a few themes that can be consistently reinforced.

Insight

PATRICK ACOSTA JOINS R2C GROUP AS SVP, MEDIA DIRECTOR

R2C Group, the data-driven creative and media agency, announced today that is has hired Patrick Acosta as SVP, Media Director. Acosta will be responsible for a team of 60+ media planers and buyers across three offices nationwide, managing strategy and growth for the TV, digital, radio, and print practice.

Update

Programmatic TV Needs A Reboot To Scale

There’s no doubt that TV media planning, buying and measurement will be disrupted by the smart application of technology and data. But unfortunately, programmatic TV in its current form isn’t a big enough step forward.

Insight