Insights & Updates

Here’s what’s on our minds right now.

OTT: Is It TV Or Digital?

OTT (over-the-top content) is racing ahead in relevance and frequency, and there’s no signs of it slowing down anytime soon, which might be to the advertising industry’s chagrin. So here’s the question: Is it TV or is it digital?

Insight

E-Commerce Quickly Disrupting Advertising, Not Just Retail

When data is at the center decision making, advertising traditions are pushed aside. Instead, there are hypotheses that are tested, measured, and verified. Anything else is a waste of time.

Insight